It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)
MP3•Laman utama episod
Manage episode 414047065 series 1940409
Kandungan disediakan oleh Inbound Back Office. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Inbound Back Office atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Is your messaging truly connecting with your audience?
If you're not using storytelling, it might not be.
But there is hope!
On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.
Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.
In this episode, you'll discover:
You can find Graham at Bullseye Messaging and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
If you're not using storytelling, it might not be.
But there is hope!
On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.
Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.
In this episode, you'll discover:
- How to take a complex product/service and simplify the messaging
- How to properly use AI to help with writing
- How to really connect with your clients and prospects
- How to be a storyteller if you're not good at storytelling
- So much more!
You can find Graham at Bullseye Messaging and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
409 episod
MP3•Laman utama episod
Manage episode 414047065 series 1940409
Kandungan disediakan oleh Inbound Back Office. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Inbound Back Office atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Is your messaging truly connecting with your audience?
If you're not using storytelling, it might not be.
But there is hope!
On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.
Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.
In this episode, you'll discover:
You can find Graham at Bullseye Messaging and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
If you're not using storytelling, it might not be.
But there is hope!
On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.
Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.
In this episode, you'll discover:
- How to take a complex product/service and simplify the messaging
- How to properly use AI to help with writing
- How to really connect with your clients and prospects
- How to be a storyteller if you're not good at storytelling
- So much more!
You can find Graham at Bullseye Messaging and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
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