๐ฎ Go To Market Strategies, Remote Work Challenges, Health Tech, and Working at Nokia and Microsoft w/ Kat Wendelstadt
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What's up this week ๐ In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career. Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely. You'll learn about ๐ 0:00 Intro. 3:26 Why podcast platform's discovery is awful. 12:45 Living and working in Brazil. 16:47 The beautiful Windows phone. 19:14 The adjacent user theory. 24:21 Breaking down hierarchical barriers. 28:51 Managing remote work challenges. 31:29 Remote hiring challenges. 35:40 Firing someone and lessons learned. 41:18 Focusing on key audiences. 44:07 Common business struggles and solutions. 50:26 B2B product complexity. 52:07 Mums as core users in healthcare. 54:44 Forecasting and increasing conversion rates. 59:35 Pitch deck frustrations. ๐ Useful links ๐ ๐ Follow Kat on Linkedin: https://www.linkedin.com/in/kat-wendelstadt-a662ab2/https://www.linkedin.com/in/kat-wendelstadt-a662ab2/ ๐ Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ ๐ Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ ๐บ Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust ๐ง Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network ๐คโค๏ธ
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