The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive.
Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.
Some key talking points of the conversation include:
- Customer targeting and acquisition using AI
- A data-driven approach to influencer marketing
- Why influencer marketing lies at the intersection of maths and magic
- How growth at startups is akin to building out the plane while flying it
- The challenge of customer targeting strategies at new DTC brands
- The evolving social media landscape
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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