232: Building Effective Brand Strategies to Avoid Common Pitfalls with Guest Erin Andrea Craske

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In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.
Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.
Highlights:

• The importance of understanding the 'why' behind business issues rather than focusing solely on best practices.
• Why businesses should prioritize long-term profitability over short-term return on investment.
• The dangers of constantly changing directions and how it depletes resources and creates disengagement.
• The critical role of strategy in guiding business decisions and avoiding the 'headless chicken' syndrome.
• The significance of psychology in marketing and understanding customer behavior.

Whether you're a seasoned business owner or just starting out, this episode offers valuable insights into creating a solid brand strategy and avoiding common marketing mistakes. Tune in to learn how to transform your business approach and achieve sustainable success.

Connect with Erin Andrea Craske:
LinkedIn:
Visit Erin's Website for offers:

• A gift of two full coaching sessions to the listeners
• A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
• Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

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1. Common Mistakes in Business Strategy (00:00:00)

2. Effective Business Strategy and Evaluation (00:10:18)

3. Strategic Business Growth and Planning (00:25:22)