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Paco Underhill - Immersive Consumer Behavior 7
Manage episode 331768619 series 3345377
Kandungan disediakan oleh Charlie Morrow. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Charlie Morrow atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Paco Underhill was inspired by the methodology of urbanist William H. Whyte & the fact that he has lived in many cities around the world as the son of a diplomat, is a retail space doctor, consumer behavior consultant and best-selling author of Why We Buy: The Science of Shopping, founded the first iteration office of his consultancy Envirosell in 1986. He became the chairman of the New Wilderness Foundation, an ethnopoetics and performing arts group, co-founded by poet Jerome Rothenberg and Morrow in 1974.
* production & audio backdrop: bart plantenga
36 episod
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