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Understanding What Brand Structure Means In An Acquisition
Manage episode 354695876 series 3329942
Kandungan disediakan oleh Kristine Merz and Lisa Marceau. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kristine Merz and Lisa Marceau atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master brand structure, endorsed brand structure, and invisible brand structure. Listen in as they cite industry examples of how each type affects a company’s image to the public. Stay tuned!
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