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Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One.
Manage episode 363482166 series 3329942
Kandungan disediakan oleh Kristine Merz and Lisa Marceau. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kristine Merz and Lisa Marceau atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows.
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