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A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II
Manage episode 343670157 series 3329942
Kandungan disediakan oleh Kristine Merz and Lisa Marceau. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kristine Merz and Lisa Marceau atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation.
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