Differentiation: How To Stand Out

How to Win podcast with Peep Laja

Kandungan disediakan oleh Peep Laja. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peep Laja atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

4M ago 21:52

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In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.

Chapter Markers:

00:00:00 - Introduction
00:01:00 - MarTech landscape and sameness
00:02:30 - Differentiating beyond features
00:05:00 - Competing to be unique
00:07:15 - Limited consideration sets
00:09:00 - Commitment to differentiation
00:10:15 - Three types of standout brands
00:13:00 - Eight traits of commodity brands
00:15:00 - Personal brands for differentiation
00:17:30 - Strategies from "Differentiate or Die"
00:20:15 - Jillion down on what works
00:20:45 - Differentiation as a CEO problem

My links:

X: https://twitter.com/peeplaja

LinkedIn: https://www.linkedin.com/in/peeplaja/

Personal site: https://peeplaja.com/

Wynter: https://wynter.com/

Speero: https://speero.com/

CXL: https://cxl.com/

88 episod

#Entrepreneur #Business #Marketing #Peep Laja #SaaS #Agency #Entrepreneurship #B2B #Competitive