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Kandungan disediakan oleh Kenny Lange. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kenny Lange atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

32:06
 
Kongsi
 

Manage episode 430502804 series 2430672
Kandungan disediakan oleh Kenny Lange. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kenny Lange atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

  • (00:00) - Marketing as influence, shaping conversations for impact.
  • (04:52) - Deeper marketing integral to business development success.
  • (08:26) - Internal communications vital for effective marketing integration.
  • (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
  • (16:44) - AI improves content generation but lacks personalization.
  • (17:54) - AI can aid but human insight essential.
  • (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
  • (25:59) - GPT replaced dad, saved money with AI.
  • (29:03) - LinkedIn boosts personal stories over business acumen.
  continue reading

79 episod

Artwork
iconKongsi
 
Manage episode 430502804 series 2430672
Kandungan disediakan oleh Kenny Lange. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kenny Lange atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

  • (00:00) - Marketing as influence, shaping conversations for impact.
  • (04:52) - Deeper marketing integral to business development success.
  • (08:26) - Internal communications vital for effective marketing integration.
  • (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
  • (16:44) - AI improves content generation but lacks personalization.
  • (17:54) - AI can aid but human insight essential.
  • (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
  • (25:59) - GPT replaced dad, saved money with AI.
  • (29:03) - LinkedIn boosts personal stories over business acumen.
  continue reading

79 episod

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