Bryan Adams on How to Define and Leverage an Employer Brand Strategy

How I Hire

Bryan Adams is the founder and CEO of Ph.Creative, an employer branding agency helping companies attract top talent. Ph.Creative works with brands to distill and express clear, authentic employee value propositions in order to enhance the applicant experience and retain candidates. Their clients include LinkedIn, Apple, Nike, and many more.

Bryan is also the best-selling author of Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose, and Belonging, in which he discusses the ins and outs of employer branding, as well as the philosophy and methodology behind his work. Bryan and Roy discuss the integral role of brand reputation in talent attraction, the importance of culture and citizenship within a company, recent recruitment trends, and much more.

Highlights from our conversation include:

• The concept of repelling and compelling the right talent (3:22)
• How Bryan and his team at Ph.Creative help client companies (4:45)
• The process of distilling and refining an organization’s EVP (6:01)
• Finding the balance between an organization’s reality of today and their aspirations for tomorrow (7:36)
• The business case for employer branding strategy (9:19)
• When differently sized brands should start developing/implementing their employer strategy and who typically initiates the process (10:55)
• Aligning business strategy with employer brand strategy (14:30)
• How to measure ROI on employer branding and talent attraction efforts (17:36)
• Maintaining an employer brand (19:52)
• Recent talent acquisition trends, challenges, and opportunities (21:51)
• Where companies typically fall short in employer branding and talent attraction (27:23)
• How Ph.Creative helps companies avoid false negatives and hiring mistakes (29:16)

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