135: Heather Knight-Willcock, How staging adds value to her design business

Hot Young Designers Club | Interior Design Business Podcast

Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.

In this episode, we discuss:

• Heather's unique approach to building her brand in interior design and real estate staging
• Transitioning to construction-focused projects and the challenges of balancing multiple businesses
• The art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sell
• Creative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyers
• Managing client relationships and setting boundaries in a high-touch service industry
• Heather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignment

Mentioned:

• Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.
• Explore Copper Interiors’ real estate staging portfolio here.

Supporting Resources:

• Rebecca's Instagram: Studio Plumb
• Shaun's Instagram: Wrensted Interiors
• Stay connected: Hot Young Designers Club Instagram
• Explore more: Hot Young Designers Club Website
• Shop our design resources: Hot Young Designers Club Shop

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