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Kandungan disediakan oleh Center for Strategic and International Studies, Center for Strategic, and International Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Center for Strategic and International Studies, Center for Strategic, and International Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hong Kong on the Brink
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Kandungan disediakan oleh Center for Strategic and International Studies, Center for Strategic, and International Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Center for Strategic and International Studies, Center for Strategic, and International Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Hong Kong has again erupted in protest over frustrations with Beijing’s increasingly iron-clad rule. In response, embattled Hong Kong government leader Carrie Lam has authorized aggressive police tactics. Communist Party of China leader Xi Jinping has threatened to send in domestic security forces to quell the demonstrators. In “Hong Kong on the Brink,” CSIS’s Freeman Chair in China Studies Jude Blanchette and Chief Communications Officer Andrew Schwartz unpack the latest developments in this volatile conflict.
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9 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2584825
Kandungan disediakan oleh Center for Strategic and International Studies, Center for Strategic, and International Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Center for Strategic and International Studies, Center for Strategic, and International Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Hong Kong has again erupted in protest over frustrations with Beijing’s increasingly iron-clad rule. In response, embattled Hong Kong government leader Carrie Lam has authorized aggressive police tactics. Communist Party of China leader Xi Jinping has threatened to send in domestic security forces to quell the demonstrators. In “Hong Kong on the Brink,” CSIS’s Freeman Chair in China Studies Jude Blanchette and Chief Communications Officer Andrew Schwartz unpack the latest developments in this volatile conflict.
…
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9 episod
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Hong Kong on the Brink
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1 U.S. Response to Unrest in Hong Kong 22:00
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In this episode, Jude invites Ambassador Kurt Tong to discuss the U.S.’s response to the continued turmoil in Hong Kong, including the passage of the Hong Kong Human Rights and Democracy Act of 2019. During their discussion, they also draw from Ambassador Tong’s recent article in Foreign Affairs, “Do No Harm in Hong Kong.” Ambassador Tong is a partner at The Asia Group, former Consul General in Hong Kong and Macau, and former State Department Principal Deputy Assistant Secretary for Economic and Business Affairs.…
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Hong Kong on the Brink
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1 Taiwan's Close Watch on Hong Kong Protests 24:47
24:47
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In this episode, Jude invites CSIS Director of the China Power Project Bonnie Glaser. They discuss how the ongoing events in Hong Kong are impacting Taiwan’s own relations with mainland China, as well as how the continued unrest can affect Taiwan’s presidential elections coming up in January 2020.
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Hong Kong on the Brink
![Hong Kong on the Brink podcast artwork](/static/images/64pixel.png)
In this episode, Jude invites Professor Victoria Hui, associate professor in the department of political science at the University of Notre Dame. Drawing on her academic work on global protest movements, Professor Hui analyzes the forces that are shaping Hong Kong's pro-democracy movement, as well as the causes and consequences of the cycles of violence between protesters and the Hong Kong police.…
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Hong Kong on the Brink
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In this episode, Jude invites Ben Bland, director of the Southeast Asia Project at the Lowy Institute in Australia and author of Generation HK: Seeking Identity in China's Shadow. They discuss the on-going protests and increasing violence in Hong Kong, as well as the controversy with the National Basketball Association and what it means for U.S.-China international business relations.…
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Hong Kong on the Brink
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In this episode, Jude is joined by five special guests. Nathan Law, Denise Ho, Joshua Wong, Jeffrey Ngo, and Brian Leung all sit in to discuss their recent visit to Capitol Hill, where they advocated for the passing of the Hong Kong Human Rights and Democracy Act of 2019. They also raise questions about the future of the protests as they lead up to the 70th anniversary of the founding of the People's Republic of China on October 1st. Nathan Law is a founding chair of Demosistō, a Hong Kong-based pro-democracy organization. Denise Ho is a renowned Cantopop singer and advocate for democracy and LGBTQ rights in Hong Kong. Joshua Wong is the secretary general of Demosistō. Jeffrey Ngo is the chief researcher and a standing committee member of Demosistō; he is currently pursuing a PhD at Georgetown University. Brian Leung is a democracy activist of Hong Kong and is currently pursuing a PhD at the University of Washington. We also invited People's Republic of China-U.S. Ambassador Cui Tiankai to take part in an additional episode of Hong Kong on the Brink, to which the embassy declined.…
In this episode, Professor Ho-Fung Hung describes his experience on the ground in Hong Kong from when he visited in August. Professor Hung also highlights the differences between old and new generations of protesters and looks ahead at what Hong Kong could look like in year 2047, when the “one country, two systems” arrangement is set to expire. Professor Ho-Fung Hung is the Henry M. and Elizabeth P. Wiesenfeld Professor in Political Economy at the Paul H. Nitze School of Advanced International Studies of the Johns Hopkins University.…
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Hong Kong on the Brink
![Hong Kong on the Brink podcast artwork](/static/images/64pixel.png)
In this episode, Jude welcomes Joel Wuthnow. They discuss the history of China’s People’s Armed Police and what part the force might play in the expanding conflict. Joel is a research fellow at the Center of the Study for Chinese Military Affairs at National Defense University, as well as an adjunct professor at NDU and Georgetown University. Additionally, Joel authored the report, “China’s Other Army: The People’s Armed Police in an Era of Reform.”…
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Hong Kong on the Brink
![Hong Kong on the Brink podcast artwork](/static/images/64pixel.png)
This week, Jude and Andrew discuss last Sunday’s mass migration of Hong Kong protesters in a peaceful march, and what it might indicate for the future. They also analyze the growing role of social media within the conflict, as well as within potential cyber threats from China, and how the White House and U.S. Congress is—or isn’t—responding to it all.…
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Hong Kong on the Brink
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In this week’s episode, Jude and Andrew welcome Minxin Pei, the Tom and Margot Pritzker '72 Professor of Government at Claremont McKenna College and an expert in China’s domestic politics. They discuss whether Beijing will indeed use its domestic security forces to subdue the protest movement—or whether they are bluffing.…
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