311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov

Honest Ecommerce

Player FM - Internet Radio Done Right

65 subscribers

E-Commerce

Ditambah six tahun yang lalu

Kandungan disediakan oleh Shopify Expert Chase Clymer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Shopify Expert Chase Clymer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

28 days ago32:08

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32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

about a year ago 27:54

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Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.

A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business.

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.

In This Conversation We Discuss:

[00:50] Intro
[01:19] Evaluating if your business needs a refresh
[02:45] Simplifying transitions with the right tools
[04:01] Creating checklists for seamless projects
[05:21] Streamlining operations with Shopify’s tools
[06:43] Addressing website failures with solid solutions
[07:23] Rebranding & redesigning during platform migration
[08:57] Redesigning for better performance and results
[11:19] Boosting efficiency with modern solutions
[12:15] Auditing performance to fix slow-loading stores
[14:08] Episode sponsors: StoreTester and Intelligems
[17:20] Building high-converting landing pages
[19:23] Improving conversions with flagship landing pages
[20:56] Refining user experiences with detailed testing
[21:41] Duplicating templates for faster scalability
[22:41] Exploring advanced tools for scalability
[24:07] Deciding if Shopify Plus is the right investment
[25:10] Leveraging new customer accounts
[26:10] Utilizing new features to stay competitive
[26:44] Electric Eye diagnostics for better store insights

Resources:

Subscribe to Honest Ecommerce on Youtube
Shopify expert design and development agency electriceye.io/
A brand studio where art meets commerce feel.studio/
Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/
Book a demo today at intelligems.io/
Done-for-you conversion rate optimization service storetester.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

456 episod

#E-Commerce #Tech #Advertising #Advice #Digital #Ecommerce #Marketing #Shopify #Shopify Expert Chase Clymer #Business #Industries #Podcasting Education

Honest Ecommerce

311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov

Honest Ecommerce

65 subscribers

published about a year ago

Kongsi

MP3•Laman utama episod

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.

In This Conversation We Discuss:

[00:50] Intro
[01:19] Evaluating if your business needs a refresh
[02:45] Simplifying transitions with the right tools
[04:01] Creating checklists for seamless projects
[05:21] Streamlining operations with Shopify’s tools
[06:43] Addressing website failures with solid solutions
[07:23] Rebranding & redesigning during platform migration
[08:57] Redesigning for better performance and results
[11:19] Boosting efficiency with modern solutions
[12:15] Auditing performance to fix slow-loading stores
[14:08] Episode sponsors: StoreTester and Intelligems
[17:20] Building high-converting landing pages
[19:23] Improving conversions with flagship landing pages
[20:56] Refining user experiences with detailed testing
[21:41] Duplicating templates for faster scalability
[22:41] Exploring advanced tools for scalability
[24:07] Deciding if Shopify Plus is the right investment
[25:10] Leveraging new customer accounts
[26:10] Utilizing new features to stay competitive
[26:44] Electric Eye diagnostics for better store insights

Resources:

Subscribe to Honest Ecommerce on Youtube
Shopify expert design and development agency electriceye.io/
A brand studio where art meets commerce feel.studio/
Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/
Book a demo today at intelligems.io/
Done-for-you conversion rate optimization service storetester.com

456 episod

#E-Commerce #Tech #Advertising #Advice #Digital #Ecommerce #Marketing #Shopify #Shopify Expert Chase Clymer #Business #Industries #Podcasting Education

Semua episod

Honest Ecommerce

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324 | Investing in Product Before Spending on Growth | with Robert Cardiff 24:15

1 day ago24:15

24:15

Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets. Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch premium products in commoditized categories. In 2021, Robert and his co-founders made a $40,000 investment in a single anchor video—before making a single sale. That video helped legitimize their vision and raise millions in capital, setting the stage for their early DTC success. By skipping Amazon, obsessing over product-market fit, and treating customer feedback as gospel, Robert and his team built a brand people actually love in a category no one cared about. In This Conversation We Discuss: [00:39] Intro [01:22] Positioning beyond generic options [02:18] Differentiating in legacy categories [04:05] Asking why they’d buy your product [07:04] Iterating through multiple brands [08:45] Episode Sponsors: StoreTester and Intelligems [11:57] Partnering with top creatives [13:18] Launching with paid media first [15:33] Hiring experts for each channel [17:21] Growing with mostly organic traffic [18:10] Getting DTC focus right first [20:05] Surveying customers to guide R&D Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026! Learn more at eTail’s official sites: etaileast.wbresearch.com/ etailwest.wbresearch.com/ Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 The World’s Best Smelling Detergent https://laundrysauce.com/ Follow Robert Cardiff https://www.linkedin.com/in/robertcardiff Book a demo today at https://www.intelligems.io/ Done-for-you conversion rate optimization service https://storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: http://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information. Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe…

Honest Ecommerce

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Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos 30:06

6 days ago30:06

30:06

Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify’s performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores. With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She’s also a frequent international speaker and writer, known for making complex topics like Core Web Vitals and JavaScript performance approachable and actionable. In 2024, Sia launched ThemeVitals, a tool that benchmarks Shopify themes using real user data—not lab simulations to uncover which themes actually perform well across the devices your customers use. It’s a mission rooted in impact: helping merchants and theme developers make smarter, faster decisions that drive conversion and long-term growth. Through her work, Sia is redefining how ecommerce teams think about performance, showing that real user data, smart defaults, and community-driven tooling can transform the way we build the web. In This Conversation We Discuss: [00:40] Intro [01:00] Focusing on real-world site speed fixes [02:39] Improving performance metrics for merchants [04:22] Translating Google metrics for merchants [04:56] Understanding how Core Web Vitals work [07:34] Balancing traffic vs technical optimization [10:36] Shifting focus from speed to sales [13:16] Balancing performance with product experience [15:26] Highlighting global device performance gaps [16:54] Uploading giant images the wrong way [21:04] Auditing your tech stack regularly [21:53] Comparing Shopify themes with real data [24:11] Balancing features vs speed in theme choice [26:00] Avoiding minimalist themes that lack function [28:08] Encouraging feedback for future improvements Resources: Subscribe to Honest Ecommerce on Youtube Explore real-world Core Web Vitals performance data for popular Shopify themes themevitals.com/ Web Developer & Performance Engineer sia.codes/ Follow Sia Karamalegos linkedin.com/in/karamalegos If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu 27:08

9 days ago27:08

27:08

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers’ backyards to create a unique, community-driven shopping experience. Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as an angel investor and founder, he’s leveraging technology, sustainability, and consumer-first innovation to redefine how people connect with their outdoor spaces. In 2025, Jiake is taking Outer beyond furniture with Outer Spaces—a proprietary solution designed to convert vacant backyards into fully functional outdoor living spaces, from wellness retreats and dining areas to personal gyms. Under his leadership, Outer is reshaping the way we think about outdoor living—proving that sustainability, design, and convenience can coexist seamlessly in Ecommerce. In This Conversation We Discuss: [01:06] Intro [01:48] Introducing a new way to sell products [03:40] Finding the right investors for growth [05:10] Pitching a better product to investors [07:38] Building a brand through viral marketing [08:35] Building brand trust through storytelling [09:43] Validating ideas with ad mockups [10:13] Talking to customers before launching [11:14] Staying connected with customers post-purchase [11:57] Inventing solutions before customers ask for them [14:06] Episode Sponsors: StoreTester and Intelligems [17:19] Building trust with real product experiences [19:58] Turning media buzz into big opportunities [22:22] Mastering numbers before raising capital [23:27] Building outdoor spaces in one day Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026! Learn more at eTail’s official sites: https://etaileast.wbresearch.com/ https://etailwest.wbresearch.com/ Resources: Subscribe to Honest Ecommerce on Youtube The Perfect Outdoor Sofa is Now Within Reach liveouter.com/ Follow Jiake Liu linkedin.com/in/jiakeliu Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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322 | Turning Returns Into Business Insights | with Michael Hughes 32:21

16 days ago32:21

32:21

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father’s battle with Parkinson’s, Michael set out to create a healthier sleep environment—one that blends sustainability with uncompromising comfort. With 25+ years in Ecommerce and direct selling, Michael transformed PlushBeds into a market leader, becoming one of the largest importers of organic latex in the U.S. His expertise spans product innovation, supply chain mastery, and direct-to-consumer growth strategies, allowing him to scale without sacrificing quality. Today, Michael is on a mission to redefine luxury sleep, ensuring that health-conscious consumers don’t have to choose between comfort and sustainability. PlushBeds continues to set new standards in organic sleep solutions, proving that a commitment to quality and purpose-driven business can drive long-term success. In This Conversation We Discuss: [00:38] Intro [01:16] Introducing your brand to new audiences [01:49] Pivoting from finance to Ecommerce [06:47] Naming the brand with a simple idea [07:33] Studying competitors to find market gaps [11:44] Asking the right growth questions [12:32] Driving traffic with paid search & SEO [13:11] Testing orders before realizing it was real [14:36] Rebuilding after a devastating setback [15:30] Episode Sponsors: StoreTester and Intelligems [18:42] Analyzing competitors to stay ahead [19:39] Adopting AI but not mastering it yet [20:14] Adapting to an AI-native generation [21:03] Building a custom mattress-making machine [28:20] Listening to feedback to improve products Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026! Learn more at eTail’s official sites: https://etaileast.wbresearch.com/ https://etailwest.wbresearch.com/ Resources: Subscribe to Honest Ecommerce on Youtube Organic latex mattresses offer superior comfort & support plushbeds.com/ Follow Michael Hughes linkedin.com/in/michael-hughes-plushbeds Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague 24:24

20 days ago24:24

24:24

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth. Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust. Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world’s first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn’t just a nice-to-have—it’s the foundation of ecommerce success. In This Conversation We Discuss: [00:42] Intro [01:08] Displaying social proof to boost conversions [02:47] Dominating search results with positive reviews [03:45] Getting more credibility in Google Shopping [05:48] Why trust is the key to first-time buyers [09:25] The limits of review distribution [10:50] Balancing review collection across platforms [12:50] Common mistakes killing your online reputation [19:39] Real data on how reviews boost conversions Resources: Subscribe to Honest Ecommerce on Youtube More reviews, traffic, and conversions shopperapproved.com/ YOUR REPUTATION. NEXT LEVEL reputationking.com/ Follow DJ Sprague linkedin.com/in/duanesprague If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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321 | Making Your Brand Easy to Reach | with Aman Advani 23:44

23 days ago23:44

23:44

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing. Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a thriving brand that has earned recognition from Fast Company, NASA, and Guinness World Records. Today, Aman is on a mission to engineer the future of apparel. Under his leadership, Ministry of Supply has perfected the balance between comfort and performance, pushing the boundaries of wearable technology, supply chain innovation, and customer-first branding. As the retail landscape shifts, he’s proving that science-driven design isn’t just a trend—it’s the future of fashion. In This Conversation We Discuss: [00:39] Intro [01:18] Turning DIY fixes into a scalable business [02:58] Launching a Kickstarter to validate demand [03:36] Refining the product through 14 iterations [04:19] Struggling with a supply chain built for 30K [04:56] Handling the chaos of rapid demand [05:53] Prioritizing backers over new sales [06:51] Embracing feedback to improve the product [08:01] Building a website before Shopify took over [08:59] Regretting early diversification too soon [10:12] Episode Sponsors: StoreTester and Intelligems [13:25] Defining what makes fashion timeless [15:22] Lessons from switching platforms [16:13] Optimizing analog strategies for digital growth [18:00] Why great products outlast trends [19:42] How supply chain strategy drives growth [21:12] Balancing art and science in retail [21:47] Why personalization is the next big shift Want more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026! Learn more at eTail’s official sites: https://etaileast.wbresearch.com/ https://etailwest.wbresearch.com/ Resources: Subscribe to Honest Ecommerce on Youtube Performance Clothes for Work ministryofsupply.com/ Follow Aman Advani linkedin.com/in/amanadvani Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
320 | Turning Customers Into Your Best Marketers | with Brandon Horoho 27:41

30 days ago27:41

27:41

Brandon Horoho is a brand builder, e-commerce strategist, and the driving force behind one of the most innovative American-made knife companies. As the Co-Founder, VP, and CMO of Montana Knife Company (MKC), he has transformed a niche product into a multi-million dollar brand with a cult following. Before launching MKC, Brandon spent decades in e-commerce and product marketing, overseeing the launch of 1,500+ products across the outdoor and fitness industries. His expertise in community-driven marketing, scarcity-based sales models, and direct-to-consumer growth strategies has helped MKC scale rapidly—without relying on traditional advertising. Today, Brandon is on a mission to redefine American-made manufacturing in the digital age. Under his leadership, MKC has built a passionate audience of hundreds of thousands, mastering sellout product drops, a unique VIP program, and customer-first engagement strategies. By focusing on transparency, quality, and people-first branding, he’s proving that DTC success isn’t just about sales—it’s about creating a movement. In This Conversation We Discuss: [00:41] Intro [00:56] Exploring the evolution of product lines [01:56] Building a brand during the COVID lockdowns [05:05] Scaling from custom batches to forecasting demand [08:48] Mentoring young talent to grow the business [09:38] Using Instagram content to build brand recognition [12:30] Episode Sponsors: StoreTester and Intelligems [15:42] Managing a high return customer rate challenge [16:41] Turning loyal customers into brand ambassadors [19:32] The power of surprise in building brand loyalty [20:38] Scaling product drops with lean manufacturing [22:36] Forecasting product drops 8 months ahead [23:13] Avoiding pre-orders to build trust with customers [24:35] Leveraging American-made for authentic marketing Resources: Subscribe to Honest Ecommerce on Youtube Working Knives For Working People montanaknifecompany.com/ Follow Brandon Horoho linkedin.com/in/brandonhoroho/ Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
Bonus Episode: Scaling Without Running Out of Cash with Aaron Schwartz 22:16

5 weeks ago22:16

22:16

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce. Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space. Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies. With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he’s not revolutionizing the Ecommerce industry, he’s a dedicated father of two—and pretty funny when he’s not in business mode. In This Conversation We Discuss: [00:42] Intro [00:56] Building smarter customer insights with AI [02:48] Switching from brand to SaaS [05:18] Focusing on customers before scaling up [07:04] Solving data problems for brands [08:41] Using machine learning to predict customer behavior [11:04] Updating customer data daily for better marketing [14:18] Investing in AI-powered customer insights [16:33] Filtering out the wrong customers [17:12] Using AI to boost retention [18:34] Finding hidden revenue in your email list Resources: Subscribe to Honest Ecommerce on Youtube Grow sales from existing customers with AI optimization orita.ai/ Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartz If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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319 | From Zero Experience to Ecommerce Success | with Johnny Person 29:42

5 weeks ago29:42

29:42

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out in the crowded apparel space. Before launching Aug11 Co, Johnny ran service-based businesses but always dreamed of creating a product-driven brand. After a transformative personal journey, he found inspiration in honoring a pivotal moment in his life, leading to the creation of Aug11 Co. His commitment to quality, authenticity, and relationship-driven growth has shaped a brand that resonates with customers beyond just the product. Today, Aug11 Co is known for its "quality hats that fit perfectly—guaranteed" promise, ensuring every customer gets the perfect fit or their money back. By leveraging a mix of paid media, organic social, and direct outreach, Johnny has grown Aug11 Co into a brand built on community, trust, and craftsmanship. In This Conversation We Discuss: 00:39] Intro [01:16] Pivoting from services to product-based business [06:35] Scaling sales faster than expected [07:58 Learning every part of the business first [10:31] Hiring the right team starts with you [11:52] Soft launching with a password-protected store [12:41] Scaling ad spend from $50 to $500/day [14:00] Episode Sponsors: StoreTester and Intelligems [17:12] Leveraging social media for customer acquisition [18:09] Testing Snapchat ads for new customers [19:32] Scaling customer reach with strategic gifting [20:33] Treating influencer outreach as an investment [22:23] Focusing on recognition over short-term profit [23:15] How a simple email boosted retention [25:38] Turning rock bottom into a brand mission Resources: Subscribe to Honest Ecommerce on Youtube Quality Hats That Fit Perfect, Guaranteed aug11.co/ Follow Johnny Person linkedin.com/in/johnnyperson Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
318 | Transforming a Simple Idea into a Business | with Liam Eriksson 26:34

6 weeks ago26:34

26:34

In This Conversation We Discuss: [00:40] Intro [00:54] Jumping into Business Without Hesitation [01:51] Launching a Brand from a Simple Idea [05:26] Reinventing How Fragrances Are Sold [08:36] Turning a Vision into a Real Product [11:13] Episode Sponsors: StoreTester and Intelligems [14:26] Turning Free Samples into Sales [16:21] Using Starter Kits to Boost Conversions [19:58] Balancing a Startup and a Full-Time Job [22:03] Why Overcomplicating Business Holds You Back [24:44] Finding Success in What You Love Resources: Subscribe to Honest Ecommerce on Youtube Award-winning colognes and candles guyfox.com/ Follow Liam Eriksson linkedin.com/in/liameriksson Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

1
Bonus Episode: Finding Elite Talent for Your Ecom Business with Tim Masek 23:10

7 weeks ago23:10

23:10

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support. Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce. Passionate about the intersection of talent and technology, Tim continues to shape the way brands access expert freelancers, ensuring that Storetasker remains the trusted hub for Shopify’s growing ecosystem. In This Conversation We Discuss: [00:46] Intro [01:04] Connecting brands with top talent [02:33] Targeting specific pain points [04:36] Expanding services strategically [08:20] Finding the right DTC marketer [09:31] Matching talent by industry [10:19] Avoiding marketplace dilution [12:52] Building brand equity first [13:50] Balancing full-time and freelance [17:40] Running lean without full-time hires Resources: Subscribe to Honest Ecommerce on Youtube Connect With The Best Shopify Experts storetasker.com/ Follow Tim Masek linkedin.com/in/timmasek If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

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1
317 | Creating Connection Beyond The Product | with Brandi Corbello 22:48

7 weeks ago22:48

22:48

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable. After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all. In This Conversation We Discuss: [00:45] Intro [01:07] Advocating for better product standards [05:17] Investing in product education before launching [06:54] Researching before committing to a business [07:36] Defining brand identity before launch [09:00] Launching new products based on demand [10:28] Using trade shows for brand awareness [11:29] Episode Sponsors: StoreTester and Intelligems [14:41] Learning the complexities of retail barcodes [16:57] Testing the new brand with customers [19:11] Building community through live events Resources: Subscribe to Honest Ecommerce on Youtube Melan | Protect Your Rind melansuncare.com/ Follow Brandi Corbello linkedin.com/in/brandicorbello Book a demo today at https://www.intelligems.io/ Done-for-you conversion rate optimization service https://storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

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316 | Scaling a Thriving Ecommerce Brand | with Allison Herman 21:26

8 weeks ago21:26

21:26

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel. After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation. In This Conversation We Discuss: [00:37] Intro [01:16] Updating legacy products for growth [02:15] Finding the perfect business fit [03:25] Designing activewear for all sizes [04:21] Growing through brand ambassadors [05:56] Diversifying product mix for growth [07:51] Expanding into retail partnerships [08:40] Leveraging social for brand awareness [09:48] Expanding brand reach through events [10:30] Networking for business growth [10:53] Episode sponsors: StoreTester and Intelligems [14:05] Learning from costly branding mistakes [15:55] Tailoring product mix for retailers [16:38] Finding the right people to support growth [17:42] Launching products beyond seasonal drops [19:37] Building a mission-driven brand Resources: Subscribe to Honest Ecommerce on Youtube Activewear and dancewear that's anything but ordinary dragonwing.com/ Follow Allison Herman linkedin.com/company/dragonwing Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

Honest Ecommerce

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Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman 39:34

9 weeks ago39:34

39:34

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing. Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013. With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick’s insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce. In This Conversation We Discuss: [00:09] Intro [01:29] Scaling from local to global brands [04:27] Turning an unexpected role into success [05:10] Building a business beyond a podcast [06:12] Making decisions with outdated data [08:40] Navigating post-COVID economic realities [12:13] Optimizing margins through smart supply chains [16:29] Maximizing ROI without increasing ad spend [19:11] Creating collections that actually convert [22:49] Investing in tools but never using them [25:40] Knowing your strengths in business growth [26:57] Testing before launching new features [29:40] Analyzing conversion rates vs. order value [32:02] Standing out beyond basic discounts [34:03] Forecasting demand with creative strategies Resources: Subscribe to Honest Ecommerce on Youtube Digital Marketing Agency in Surrey spec.digital/ It's Time To Win, With Our Shopify Podcast wwspodcast.com/ Follow Nick Trueman uk.linkedin.com/in/ntrueman If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

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315 | Building a Lasting Ecommerce Brand | with Heather Florio 28:38

9 weeks ago28:38

28:38

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry. Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues. In This Conversation We Discuss: [00:14] Intro [01:09] Developing products that align with brand mission [01:30] Identifying market gaps through personal experience [03:26] Building a business where people find their niche [04:53] Following Ecommerce industry shifts to stay ahead [06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand’s online presence over decades [10:35] Selling online before Ecommerce platforms existed [12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce [15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting [20:18] Optimizing for AI-driven recommendations [21:10] Adapting to AI-driven consumer research [25:41] Building consumer trust through education [27:01] Creating a brand connection that lasts Resources: Subscribe to Honest Ecommerce on Youtube Scientifically studied, all-natural supplements and skincare desertharvest.com/ Follow Heather Florio linkedin.com/in/heather-florio-468822a4 Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!…

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