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The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation
Manage episode 355323356 series 3399729
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Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
π [09:11 - 12:36] MarTech and customer experience
π [12:36 - 15:28] Managing the SaaS MarTech
π [15:28 - 18:51] Integrating the tech stack
If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
Subscribe here:
π Apple: http://bit.ly/3vg8Rml
π Spotify: http://bit.ly/3jKzJZq
And connect with Briana here:
π LinkedIn: https://www.linkedin.com/in/justbriana/
π Field Nation Website: https://fieldnation.com/
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