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Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI
Manage episode 349912462 series 3399729
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Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory donโt have healthy engagement and how sales reps can turn things around to tackle this challenge.
Andrew is a product-led sales expert with experience building and managing scaling sales teams in developer-focused and technical SaaS products. In his role as Director of Sales at Scale AI, Andrew focuses on building the company's Mid-Market and PLG sales team from the ground up. In addition to the Director role at Scale, Andrew is an Angel Fellow at On Deck, Member at GTMFund, and an Executive Member at Revenue Collective.
They cover:
๐ [02:37 - 05:44] What does a healthy account engagement mean?
๐ [05:45 - 08:50] Why do sales reps struggle to engage accounts in their territory in a healthy way?
๐ [11:33 - 16:28] Best sales tactics and strategies for ensuring healthy account engagement
If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
And connect with Andrew here:
๐ LinkedIn: https://www.linkedin.com/in/andrewfoxjohnston/
๐ Scale AI Website: https://scale.com/
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About the Show
Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles.
Meta Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory donโt have healthy engagement.
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