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Chapter 5: Marketing Without Personalization
Manage episode 380173618 series 3507361
Kandungan disediakan oleh Rasmus Houlind. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rasmus Houlind atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter.
MARKETING WITHOUT PERSONALIZATION
- The personalization–value equation
- Short- or long-term value creation
- Using strong value propositions for easier marketing
- Getting the format right to engage your audience
- Achieving more value via high reach
- Adding extra value to your marketing through personalization
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
40 episod
Kongsi
