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Making and Marketing Gaming Peripherals with Lauren Premo, Global Brand and Product Marketing Expert
Manage episode 376986206 series 3490557
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To many gamers, great peripherals are not on the periphery. They're a cornerstone of an idealized experience, a form of self-expression, and another way to min/max capability for the competitively inclined. But how are they made and marketed? Like anything else, it's a vast ocean with more nuance than you'd expect. Enter Lauren Premo, one of the most seasoned and respected minds in the world of gaming peripherals who's here to help us navigate.
This is part 1 of our discussion with Lauren.
Find her at: Lauren Premo | LinkedIn
Music today is from OCRemix.
Track 1: Together Again by Just Coffee
Track 2: Rhapsody in Poo by Ilp0
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