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PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Manage episode 375429701 series 3506261
Kandungan disediakan oleh Andy McCotter-Bicknell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andy McCotter-Bicknell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups. We talked through common PLG misconceptions, how to structure a PMM team and your website's homepage to support PLG, how PLG differs from sales-led, and much more.
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