177: Bud Light's messy month, reputation report, how comments lead to content

Hanson & Hunt

Kandungan disediakan oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

1+ y ago 43:10

MP3•Laman utama episod

We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

New data on PR pitches to journalists

The metaverse is dead

Spotlight: Bud Light gets a beatdown

2023 Global Communication Report

The content potential of comments

Closing: Preferred skills and mindset of new PR hires

ARTICLES AND LINKS

Propel Q2 Media Barometer reveals journalist responses overall are still under 3%

RIP Metaverse

Hold the postmortem: The metaverse was never alive in the first place

'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers?

Bud Light’s ad backlash shows the complexity of mass marketing

2023 Global Communication Report from the USC Center for Public Relations

Six ways to ensure brand reputation

Why comments are the new creative brief

What PR managers want in an employee

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

191 episod

#Public Relations #Marketing #Arik Hanson and Kevin Hunt #Arik Hanson #Kevin Hunt #Business #Social Media #Digital Marketing #Blogging #Corporate Communications #Hanson #Social Network #Communication #Hunting