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Kandungan disediakan oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?

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Manage episode 352915573 series 2286413
Kandungan disediakan oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Top story: In-house creators

Spotlight: A ChatGPT commercial with Ryan Reynolds

Quick News & Quick Takes: CCO outlook for 2023

Quick News & Quick Takes: The decline of humorous brand messaging

Quick News & Quick Takes: 'Shitposting' on LinkedIn

Q&A: Do you need to be active on social media personally to get a social media job?

Closing: Shopify's “calendar purge”

ARTICLES AND LINKS

How Gen Z social media managers became the new CMOs

Social media managers are becoming the main character

What happens when a brand’s TikTok personality leaves?

Kwik Trip's TikTok

Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’

The CCO’s Distinct Outlook on 2023

What types of brand messaging appeal to Americans?

People are shitposting on LinkedIn now

Shopify is conducting a “calendar purge”

Shopify combats the meeting madness

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191 episod

Artwork
iconKongsi
 
Manage episode 352915573 series 2286413
Kandungan disediakan oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

SPONSOR

Brandpoint

EPISODE SUMMARY

Top story: In-house creators

Spotlight: A ChatGPT commercial with Ryan Reynolds

Quick News & Quick Takes: CCO outlook for 2023

Quick News & Quick Takes: The decline of humorous brand messaging

Quick News & Quick Takes: 'Shitposting' on LinkedIn

Q&A: Do you need to be active on social media personally to get a social media job?

Closing: Shopify's “calendar purge”

ARTICLES AND LINKS

How Gen Z social media managers became the new CMOs

Social media managers are becoming the main character

What happens when a brand’s TikTok personality leaves?

Kwik Trip's TikTok

Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’

The CCO’s Distinct Outlook on 2023

What types of brand messaging appeal to Americans?

People are shitposting on LinkedIn now

Shopify is conducting a “calendar purge”

Shopify combats the meeting madness

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

Google Podcasts

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

191 episod

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