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149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times
Manage episode 282379068 series 2286413
Our January 2021 episode includes:
The PESO Model (1:25)
Guest: Gini Dietrich, Spin Sucks (7:40)
Spotlight: Dairy Queen employee on TikTok (19:15)
How employee comms can help fight change fatigue (22:05)
Digital marketing trends for 2021 (24:25)
Listener question: How should brands approach social media during breaking/developing news? (26:40)
LINKS
TALKING POINT
Why communicators must (finally) embrace the PESO Model
12 Days of Christmas: Eight communications podcasts
Spin Sucks
SPONSOR EVENTS
"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"
PR North - Winter Edition
SPOTLIGHT
Ancaster teen gains TikTok fame with viral Dairy Queen videos
QUICK NEWS & QUICK TAKES
Why change fatigue from 2020 threatens the business changes needed to survive 2021
7 digital marketing trends of focus for 2021
CLOSING
Do older PR pros ignore influencer marketing?
9 social media trends every marketer must know for 2021: A conversation with Arik Hanson
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 episod
Manage episode 282379068 series 2286413
Our January 2021 episode includes:
The PESO Model (1:25)
Guest: Gini Dietrich, Spin Sucks (7:40)
Spotlight: Dairy Queen employee on TikTok (19:15)
How employee comms can help fight change fatigue (22:05)
Digital marketing trends for 2021 (24:25)
Listener question: How should brands approach social media during breaking/developing news? (26:40)
LINKS
TALKING POINT
Why communicators must (finally) embrace the PESO Model
12 Days of Christmas: Eight communications podcasts
Spin Sucks
SPONSOR EVENTS
"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"
PR North - Winter Edition
SPOTLIGHT
Ancaster teen gains TikTok fame with viral Dairy Queen videos
QUICK NEWS & QUICK TAKES
Why change fatigue from 2020 threatens the business changes needed to survive 2021
7 digital marketing trends of focus for 2021
CLOSING
Do older PR pros ignore influencer marketing?
9 social media trends every marketer must know for 2021: A conversation with Arik Hanson
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 episod
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