Supercharging Go-to-Market with AI: Pavilion's Josh Carter Reveals Game-Changing Strategies

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https://www.joinpavilion.com/"Supercharging Go-to-Market with AI: Pavilion's Josh Carter Reveals Game-Changing Strategies"

2. Expanded summary paragraph: In this eye-opening podcast episode, Josh Carter, Head of Demand Gen at Pavilion, unveils his cutting-edge approach to harnessing AI in go-to-market strategies. Carter delves into how Pavilion has seamlessly integrated AI tools into their marketing and sales workflows, transforming everything from personalized outreach to streamlined business case creation for potential members. He emphasizes the critical balance between AI automation and human oversight, highlighting how this synergy has driven unprecedented results. Carter shares concrete examples of their AI implementations, including personalized email generation for chapter heads and an innovative self-service expense template creator for prospects. These strategies have not only enhanced efficiency but also significantly improved the buyer's journey. The impact of these AI-driven initiatives is evident in Pavilion's recent success, with the company exceeding its targets and achieving an impressive 115% of their ARR goal in July. Throughout the conversation, Carter provides valuable insights into the practical application of AI in marketing operations, offering a blueprint for other companies looking to leverage AI in their go-to-market efforts.

3. Important things to know from Josh: - AI is used to increase efficiency and personalization in marketing and sales processes - Focus on down-funnel conversion and enabling local chapter heads with AI-powered tools - Utilizes tools like Copy AI and Claude 3.5 for generating personalized emails and call prep notes - Emphasizes the importance of "human in the loop" when using AI-generated content - Created an automated system for generating personalized expense templates for potential members

4. Quotes from Josh: "The way I look at AI is what is something that maybe a sales rep is doing today or a chapter head is doing today? How do I make that process a lot quicker?"

"I am a huge fan of human in the loop. Like I do not want to, I want to make sure that our reps are in our chapter heads when they have an email that's personalized and ready to send to a lead."

"It's all about the really the enablement's a key piece to increase that time to value or decrease that time to value for your reps to be able to deliver a message for your leads to get the right message at the right time."

"The important piece is that if you leverage a tool like copy AI, or even you could use Zapier and have each step be like a open AI... action or event inside of Zapier."

"I'm going from like doing the enablement side to now what, how do I make it easier for a customer to buy and give them everything that they need to self service on their own?"