Artwork

Kandungan disediakan oleh Singular. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Singular atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

8 biggest mistakes in paid user acquisition

35:51
 
Kongsi
 

Manage episode 440435819 series 3236021
Kandungan disediakan oleh Singular. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Singular atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

What are the 8 biggest mistakes people make in user acquisition?

(Some are going to surprise you.)

In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs.

Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental.

They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts.

00:00 Introduction to Common Mistakes in Paid User Acquisition

01:28 No MMP or Improper MMP Setup

04:29 Sloppy Targeting on Meta

10:26 Over-Reliance on Apple Search Ads

17:15 Platform-Specific Content Strategies

18:32 Adapting Creatives for Different Platforms

20:38 Common Mistakes in Ad Campaigns

23:42 Holistic App Marketing Approach

25:53 Onboarding and User Experience

28:18 Looking at the Right KPIs

31:16 Exploring Diverse Paid UA Strategies

34:37 Conclusion and Final Thoughts

  continue reading

152 episod

Artwork
iconKongsi
 
Manage episode 440435819 series 3236021
Kandungan disediakan oleh Singular. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Singular atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

What are the 8 biggest mistakes people make in user acquisition?

(Some are going to surprise you.)

In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs.

Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental.

They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts.

00:00 Introduction to Common Mistakes in Paid User Acquisition

01:28 No MMP or Improper MMP Setup

04:29 Sloppy Targeting on Meta

10:26 Over-Reliance on Apple Search Ads

17:15 Platform-Specific Content Strategies

18:32 Adapting Creatives for Different Platforms

20:38 Common Mistakes in Ad Campaigns

23:42 Holistic App Marketing Approach

25:53 Onboarding and User Experience

28:18 Looking at the Right KPIs

31:16 Exploring Diverse Paid UA Strategies

34:37 Conclusion and Final Thoughts

  continue reading

152 episod

كل الحلقات

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas
Dengar rancangan ini semasa anda meneroka
Main