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CTV ads: where CTV fits in your user acquisition strategy

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Manage episode 389737274 series 3236021
Kandungan disediakan oleh Singular. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Singular atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about: - CTV targeting - CTV benefits (and limitations) - CTV affordability for smaller advertisers - CTV ads real-time optimization capabilities We also talk about performance versus brand marketing, and the need to both pick apples that are ripe for the harvest as well as plant apple trees to enable future harvesting as well. Look for the blog post and learn about about Singular here: https://www.singular.net/blog/ Check out Upwave here: https://www.upwave.com

  continue reading

136 episod

Artwork
iconKongsi
 
Manage episode 389737274 series 3236021
Kandungan disediakan oleh Singular. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Singular atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about: - CTV targeting - CTV benefits (and limitations) - CTV affordability for smaller advertisers - CTV ads real-time optimization capabilities We also talk about performance versus brand marketing, and the need to both pick apples that are ripe for the harvest as well as plant apple trees to enable future harvesting as well. Look for the blog post and learn about about Singular here: https://www.singular.net/blog/ Check out Upwave here: https://www.upwave.com

  continue reading

136 episod

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