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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata
Manage episode 431845202 series 3557398
Kandungan disediakan oleh Vincent Jong. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vincent Jong atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy.
Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial product-led component. They discuss the trials and triumphs of this transition, the importance of understanding customer needs, and how personalized trials have become a key part of their success.
Laura also shares insights into how close collaboration between sales and product teams has become essential and unexpected learnings that have shaped their strategy.
00:00 Laura's Background and Dreamdata's Journey
01:55 Transition to Product-Led Growth
03:09 Sales and Product Integration
05:19 Customer Trials and Sales Strategy
09:53 Unexpected Insights and Challenges
16:29 Segmentation and Qualification
20:21 Wrap Up and Get in Touch
15 episod
Kongsi
