Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat

Growing Ecommerce – The Retail Growth Podcast

Get ready for a ride as senior product manager at adidas, Onur Polat, steps into the spotlight. His journey from launching a jobs portal in Albania to charting the intricacies of corporations and scale-ups like Criteo and Channable is nothing short of inspiring. We'll be picking his brain about the significance of feed-based advertising in product management, and we promise, his insights are a treasure trove of knowledge you won't want to miss.
We'll be demystifying the 'black box' concept as we explore how the quality of output is a direct reflection of what goes in. We'll also confront the challenging decision between buying and building when it comes to product feeds. Onur's experiences underscore the importance of homegrown capabilities to generate raw feeds. And there's more! We'll be taking a closer look at Google's Product Studio and its potential to provide solutions to product feeds.
But that's not all. We'll be dwelling on the impact of AI tools on companies, with Onur sharing his experiences with the Bing image generator. You'll hear his take on why larger enterprises should approach AI with caution. Our journey with Onur extends to his role in adidas's Paid Traffic Product team, the distinction between the work of product and marketing teams, and the transformative role of CMOs in today's technology-driven business landscape. So, stay tuned. This is one episode that will leave you brimming with new insights and perspectives.
Visit adidas.com for more information about the brand.

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1. Exploring Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat (00:00:00)

2. Career Trajectory and Feed-Based Advertising (00:00:09)

3. Product Feeds and Customization Importance (00:11:34)

4. AI Tools' Impact on Businesses (00:20:02)

5. Building Bridges and Product Management Approach (00:31:05)

6. CMOs in a Technology-Driven World (00:50:15)