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GDP Ep17 - Re-branding for Growth
Manage episode 311377499 series 3115470
Kandungan disediakan oleh Piyush Agarwal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Piyush Agarwal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Re-branding is one of the ways brands try to showcase their changing direction and evolving story. It can also be a great Growth driver if done right. Piyush talks about the reasons of undergoing a rebranding excercise and helps you identify if your brand needs to undergo the process.
In this episode, the following is covered:
- What's rebranding and how can it help? - Proactive vs Reactive
- When to rebrand? Determine the catalyst
- How can rebranding help your brand grow?
- Learn to tell your brand story - All Marketers are Liars by Seth Godin
If you have any feedback or comments, please drop a mail to hello@piyushagarwal.com
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