))
90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi
Manage episode 390207200 series 3120303
Kandungan disediakan oleh Greenbook. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Greenbook atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
What did we see in 2023, and what can we expect in 2024?
In this week’s episode, we’re excited to welcome Jenn Mancusi for an comprehensive exploration of the past year in the market research industry. We delve deep into the critical shift from internal to customer-led KPIs and discuss the increasing need for customer-centric approaches. Join us as we unpack the challenges in differentiating within a crowded market and the significance of understanding broader customer problems. Our conversation also sheds light on the often-overlooked role of emotional decision-making in business. We’ll further explore the necessity of adapting marketing strategies and internal processes in today’s technology-driven environments, emphasizing the importance of maintaining agility and open-mindedness. Amidst ongoing changes and disruptions, we reaffirm that the core principles of understanding customer needs and delivering value remain constant.
You can reach out to Jenn on LinkedIn.
Many thanks to Jenn for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
Mentioned in this episode:
113 episod
Kongsi
