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80 — Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
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Are we asking the right questions?
In this week's episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, joins us to discuss the evolving role of surveys and their fusion with qualitative and unstructured data. We delve into their enduring importance, exploring the challenges and potential of integrating open-ended questions, and examine the impact of prompt engineering on AI models like ChatGPT. Lorin envisions a future where AI generates visual content based on prompts but underscores the indispensable role of human creativity.
You can reach out to Lorin on LinkedIn.
Many thanks to Lorin for being our guest. Thanks also to our producer, Natalie Pusch; our editor, Big Bad Audio; and this episode's sponsor, Dig Insights.
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