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Episode 08: Testify! Using Endorsements and Testimonials in Advertising
Manage episode 297449859 series 2881409
Kandungan disediakan oleh Greenberg Traurig. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Greenberg Traurig atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Greenberg Traurig’s Legal Food Talk, host Justin Prochnow breaks down the parameters for legally using endorsements and testimonials in advertising. He discusses the regulation of claims in endorsements and testimonials by the U.S. Food and Drug Administration and the need to vet them to ensure only appropriate claims are made. Justin discusses FTC regulations of endorsements and testimonials and requirements for disclosing material connections. Justin also discusses the use of various types of endorsements, including “Before and After” pictures, customer reviews, and influencer statements on Social Media.
24 episod
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