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Sip or Sink: The Story Behind New Coke's Epic Fail
Manage episode 398635562 series 3551922
Kandungan disediakan oleh Caemin and Keith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Caemin and Keith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
New Coke- probably the worst product launch in the history of business.
This is the story of how, in 1985, Coke’s superstar CEO, the man who could do no wrong, decided to replace the 100 year old coke formula with a new sweeter tasting coke.
Who was this CEO and what were the reasons that led to this decision?
Why was there such an intense backlash?
And how did Coke not anticipate the backlash?
Was it all just a conspiracy?
It was definitely one of the worst product launches in consumer history and it makes for a great story- we hope you enjoy it
12 episod
Kongsi
