How to Use LinkedIn to Land Speaking Engagements

Good Girls Get Rich Podcast

Welcome to Good Girls Get Rich! I’m your host, Karen Yankovich, and today, we're diving deep into a topic that’s close to my heart—how to use LinkedIn to land speaking engagements! Whether you’re looking to take the stage for the first time or elevate your thought leader brand, speaking is one of the most powerful ways to grow your business, increase your visibility, and build influence. And guess what? You don’t need a huge following to get started.

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Episode Highlights:

I’m breaking down how you can optimize your LinkedIn profile to position yourself as a keynote speaker. We’re talking profile optimization, event research, cold outreach, and ways to leverage networking to land those stages—big or small. From local women's groups to virtual conferences, showing up as the speaker puts you in front of an audience that can feed your business and expand your reach.

Key Takeaways from This Episode:

• Optimize Your LinkedIn Profile: Add “keynote speaker” to your skills and headline. Sprinkle in keywords like thought leader, industry expert, and keynote speaker throughout your profile.
• Leverage Recommendations: After every speaking engagement (big or small), ask for LinkedIn recommendations from event organizers. It’s a powerful way to build credibility and showcase your expertise.
• Network Intentionally: Research the right events, connect with conference organizers, and follow speakers in your niche. Proactively engaging with the right people can open doors to more opportunities.
• Monetize Free Speaking Gigs: Yes, sometimes you’ll have to pay to get on stage, but I promise, the long-term rewards will far outweigh the upfront costs.
• Build Your Thought Leader Brand: Every event is a chance to show up as an expert—not just to the audience, but to the media and other influencers in the room.

Final Thoughts:

Ready to Land Your First (or Next) Speaking Gig? Let’s get that microphone in your hand! Whether it's a tiny niche event or a large industry conference, I’ll guide you through building relationships, showcasing your expertise, and standing out on LinkedIn. Plus, don’t forget to tag me when you share this episode on social media. I want to lift you up and share your content with my audience too!

Connect with Me: Follow me on LinkedIn and across all social platforms @karenyankovich

Use the hashtags #GoodGirlsGetRich and #ShesLinkedUp to join the conversation!

I can’t wait to see you shine on stage—let’s make 2025 your year to own that thought leader brand!

Magical Quotes from the Episode:

Karen Yankovich

• "One of the fastest ways to build your thought leader brand is to have a microphone in your hand. It doesn’t have to be on a big stage—it could be virtual or local—but showing up as the speaker immediately elevates your personal branding and influence."

• "You don’t need a ton of LinkedIn connections to get booked for speaking engagements. You need the right connections, the right profile, and the right networking strategy."

• "Every event is an opportunity to show up as an expert—not just to the audience, but to the media, the organizers, and the other speakers. That’s how you build credibility and visibility."

• "The goal isn’t just visibility; it’s profitability. I want you to have more calls on your calendar, more clients, and more opportunities that lead to real, sustainable business growth."

Resources Mentioned In the Episode:

• Join our LinkedIn for Women Facebook group for profile reviews and networking tips.
• Need personalized support? Book a FREE clarity call with me.

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