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TG-010 The One With The Fighting Spirit
Manage episode 406233000 series 2300559
Modelo Especial continues to absolutely dominate as a lager, but is it so successful that we can call it the new domestic lager of choice? On this episode of The Gist, I’m joined as always by Lead Sightlines reporter Kate Bernot, along with special guest, freelance writer, and Good Beer Hunting contributor Jerard Fagerberg to talk about how Constellation Brands has grown Modelo to a 200 million case brand and what that means for the domestic beer category at large. Plus, we look at the latest c-store numbers—specifically, how cider is performing—and why combining “low” and “no” alcohol options into one group doesn’t really make much sense. I’m Beth Demmon, and you’re listening to The Gist.
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Manage episode 406233000 series 2300559
Modelo Especial continues to absolutely dominate as a lager, but is it so successful that we can call it the new domestic lager of choice? On this episode of The Gist, I’m joined as always by Lead Sightlines reporter Kate Bernot, along with special guest, freelance writer, and Good Beer Hunting contributor Jerard Fagerberg to talk about how Constellation Brands has grown Modelo to a 200 million case brand and what that means for the domestic beer category at large. Plus, we look at the latest c-store numbers—specifically, how cider is performing—and why combining “low” and “no” alcohol options into one group doesn’t really make much sense. I’m Beth Demmon, and you’re listening to The Gist.
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