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Kandungan disediakan oleh Golf Channel. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Golf Channel atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Feherty Up Close From a Distance with George Lopez
Manage episode 308706160 series 3018171
Kandungan disediakan oleh Golf Channel. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Golf Channel atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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86 episod
Manage episode 308706160 series 3018171
Kandungan disediakan oleh Golf Channel. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Golf Channel atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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86 episod
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1 Feherty Up Close From a Distance with Michelle Wie West 10:03
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1 Feherty Up Close From a Distance with Keegan-Michael Key 10:10
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1 Feherty Up Close From a Distance with Rich Eisen 12:53
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1 Feherty Up Close From a Distance with Richard Boxall 14:15
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Feherty is joined from across the pond by his funny old friend, former European Tour player and Sky Sports broadcaster, Richard “Boxy” Boxall. Boxy was never a big winner, but he’s a superstar at making golf ridiculously fun and engaging to experience on television.
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1 Feherty Up Close From a Distance with Tony Finau 16:40
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Tony Finau has gone from reality TV star to a real threat on the PGA Tour. The big fella hopped on the internet to chat with David about his time on Big Break, his experience at the 2019 Masters and how much getting back on a Ryder Cup team means to him. Milton “Tony” Finau is up next on Feherty: Up Close from a Distance. Come waste 16 minutes with us.…
Feherty gets “Up Close from a Distance” with Ryder Cup legend Ian Poulter. They discuss golf, cars, the Ryder Cup, and ways Ian is helping health care workers who are helping fight Covid-19.
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1 Feherty Up Close From a Distance with John Smoltz 12:14
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1 Feherty Up Close From a Distance with Gary McCord 12:32
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Feherty interviews his best friend, Scottish golfing great Sam Torrance from a distance to reminisce about their fun times together on the European Tour, revisit Sam’s legendary Ryder Cup career, and discuss life after professional golf.
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1 Feherty Up Close From a Distance with Notah Begay 10:12
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1 Feherty Up Close From a Distance Max Homa 13:58
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1 Feherty Up Close From a Distance with Mike Tirico Part 2 13:07
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1 Feherty Up Close From a Distance with Mike Tirico Part 1 11:48
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1 Feherty Up Close From a Distance with Padraig Harrington 10:47
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Feherty interviews 3-time major champion and Ryder Cup captain Padraig Harrington from a distance.
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