The AdCast Podcast 68 - The Power of Experiential Marketing with Jonathan Yaffe of AnyRoad

Going Forward

Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.
In this episode we discuss the power of real-life engagement, experiential marketing at Red Bull, the importance of having customer data and what to do with it, ERM platforms, the common marketing mistake inexperienced brands make, how all of the biggest brands are preparing for the new economy, and the future of retail.

Connect w/ Jonathan Yaffe

Website: https://www.anyroad.com/

Email: [e-mail]

Jonathan's LinkedIn: https://www.linkedin.com/in/yaffe/

AnyRoad's LinkedIn: https://www.linkedin.com/company/anyr...

Jonathan's Twitter: https://twitter.com/whereisyaffe

AnyRoad's Twitter: https://twitter.com/anyroad/
Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott