GIST—Great Ideas In Science And Technology podcast

GIST—Great Ideas in Science and Technology

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How Anthropologie gets omnichannel right (and what to learn) 27:29

14 days ago27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

GIST—Great Ideas in Science and Technology

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GIST brings you a glimpse of new ideas and innovations currently cooking at colleges, universities and companies across the U.S.

5 episod

#Tech #Science #Technology #Innovation #Business #Matt M. Casey #Podcasting Education

GIST—Great Ideas in Science and Technology

updated 12 years ago

Kongsi

Laman utama siri•Feed

GIST brings you a glimpse of new ideas and innovations currently cooking at colleges, universities and companies across the U.S.

5 episod

#Tech #Science #Technology #Innovation #Business #Matt M. Casey #Podcasting Education

Semua episod

GIST—Great Ideas in Science and Technology

1
Seeing Tiny Things at the MRS 2012 Fall Meeting S1 E5 21:40

12 years ago21:40

21:40

In this episode, we talk to two companies on the exhibit floor of the Materials Research Society 2012 Fall Meeting. Both companies, Xradia and UES, sell laboratory equipment that allows researchers and technicians to see tiny objects and make your products even better.

GIST—Great Ideas in Science and Technology

1
Board Games for a Better World, S1 E4 26:52

12 years ago26:52

26:52

Janot Mendler de Suarez talks with us about how she uses board games to teach important concepts to a wide variety of audiences across the globe.

GIST—Great Ideas in Science and Technology

1
IDEAS Boston: Flying Cars and Musical Stairs S1 E3 26:34

12 years ago26:34

26:34

The GIST Podcast makes a stop at IDEAS Boston and speaks to two of the events presenters: a jazz architect and one of the men behind a a real-deal flying car.

GIST—Great Ideas in Science and Technology

1
GIST Podcast S1 E2, David Kaplan 28:04

12 years ago28:04

28:04

Dr. David Kaplan of Tufts University tells us about his research into medical applications for silk, which range from building body tissue to implantable electronics to a device that could eliminate syringes for many common medicines.

GIST—Great Ideas in Science and Technology

1
Moritz Bacher, Season 1 Episode 1 26:25

13 years ago26:25

26:25

Moritz Bacher, graduate student at Harvard's School of Engineering and Applied Sciences, has developed an algorithm to turn video game avatars into action figures with the help of a 3D printer.

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GIST—Great Ideas in Science and Technology

GIST—Great Ideas in Science and Technology

Podcast Berbaloi untuk Didengar

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