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Joe Pulizzi - How 99% of businesses are getting content marketing wrong

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Manage episode 204382806 series 2286588
Kandungan disediakan oleh Ph.Creative | Digital Marketing Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ph.Creative | Digital Marketing Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big four online brands, how a company's brand storytelling needs to be aligned with its purpose, and how content marketing is something 99% of businesses are doing wrong. So sit back and enjoy the content marketing wisdom of Joe Pulizzi.
  continue reading

59 episod

Artwork
iconKongsi
 
Manage episode 204382806 series 2286588
Kandungan disediakan oleh Ph.Creative | Digital Marketing Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ph.Creative | Digital Marketing Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big four online brands, how a company's brand storytelling needs to be aligned with its purpose, and how content marketing is something 99% of businesses are doing wrong. So sit back and enjoy the content marketing wisdom of Joe Pulizzi.
  continue reading

59 episod

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