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John Carlton

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Manage episode 242738463 series 2446829
Kandungan disediakan oleh Brian Cassingena. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brian Cassingena atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61 episod

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John Carlton

Geniuses Of Copywriting

101 subscribers

published

iconKongsi
 
Manage episode 242738463 series 2446829
Kandungan disediakan oleh Brian Cassingena. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brian Cassingena atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61 episod

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