Artwork

Kandungan disediakan oleh The Futurum Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Futurum Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI

30:23
 
Kongsi
 

Manage episode 414371926 series 2427165
Kandungan disediakan oleh The Futurum Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Futurum Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.

Our discussion covers:

  • How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.

  • About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack

  • Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation

  • Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI

  continue reading

748 episod

Artwork
iconKongsi
 
Manage episode 414371926 series 2427165
Kandungan disediakan oleh The Futurum Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Futurum Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.

Our discussion covers:

  • How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.

  • About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack

  • Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation

  • Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI

  continue reading

748 episod

Semua episod

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas