[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment

Future of Agriculture

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about a year ago 14:33

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This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Hello fellow ag nerds. Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH.

Dan Klein is the Customer Insights Lead at Case IH and CNH. Dan grew up on a farm in Southwest Wisconsin, where he stays actively involved, working with his brother on the family farm. He holds a bachelor’s degree in mechanical engineering and a master’s in Engineering Management, which have supported his 17-year career at CNH.

What I wanted to know from Dan is how a company of their size is incorporating feedback from customers into the design of their machinery. They have a “built by farmers” promise, but how are they actually executing on that?

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

445 episod

#Agcareers #Agribusiness #Feed #Livestock #Tim Hammerich #Agriculture #Business #Industries #Science #Tech #Biology #Farm

Future of Agriculture

[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment

Future of Agriculture

89 subscribers

published about a year ago

Kongsi

MP3•Laman utama episod

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Brought to you by Case IH:

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

445 episod

#Agcareers #Agribusiness #Feed #Livestock #Tim Hammerich #Agriculture #Business #Industries #Science #Tech #Biology #Farm

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Future of Agriculture

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Farming Full-Time On Five Acres With Steve Strasheim 52:07

5 days ago52:07

52:07

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11 days ago37:47

37:47

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates McCain's Farms of the Future Hot Potato Podcast Today’s episode features Dr. Michelle D’Souza. Michelle is the Manager of Research and Innovation for McCain’s Farm of the Future Project. In this role, her mission is to empower McCain on its journey to developing sustainable corporate frameworks that benefit society and nature through regenerative agriculture. Some of you may know that McCain has set some ambitious goals for transitioning their potato supply chain to regenerative agriculture. Over the years they have been willing to lead in their commitments and also back those commitments up with incentives and support for farmers trying to adopt regenerative practices. As such, they have hired scientists like Michelle. Dr. Michelle D’Souza is a molecular ecologist whose work focuses on biodiversity conservation, community engagement, and knowledge mobilization. So first and foremost, she is a scientist who in addition to her work at McCain still works as a Visiting Scientist at the Centre for Biodiversity Genomics. Michelle and I have a great conversation about McCain’s commitments, how the progress has been so far, and how their farms of the future are designed to serve as farm-scale laboratories for regenerative transition. We also discuss why biodiversity should be a goal we should strive for in agriculture, who is responsible paying for soil conservation, and a whole lot more. Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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How China Is Changing Global Ag Trade With Ian Lahiffe 42:45

18 days ago42:45

42:45

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Subscribe to Janette Barnard's Prime Future Newsletter: https://primefuture.substack.com/ Connect with Ian Lahiffe on LinkedIn: https://www.linkedin.com/in/ian-lahiffe-25165b1a/ If you had to make a shortlist of the key drivers of the global agricultural commodity trade over the past 30 years, one of the top drivers would most certainly be China. " The Chinese livestock industry and how Chinese consumers choose their protein has a direct impact on global agriculture. China's obviously the world's largest importer of dairy, largest importer of beef, largest importer of soy, largest importer of corn." - Ian Lahiffe Ian Lahiffe has been living and working in China for nearly 14 years. He joins Janette Barnard on today’s episode to help us better understand the Chinese market, and even more importantly, unpack some important changes that impact global agriculture. "There's two trends that I think US producers should be concerned about. One is Brazil becoming increasingly close to China, and that . Brazilian product can get more easily to the port. And the second is that, Chinese producers are actively looking at nutritional solutions where they can reduce the amount of imported soy that they need. The trend looks like US producers need to look for those next markets. I think the boat is sailing on being very reliant on China." - Ian Lahiffe Janette Barnard and Ian Lahiffe talk about some big changes happening in China on today’s Future of Agriculture podcast. Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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[Spotlight] Integrating Tech and Iron With Chris Dempsey of CNH 16:25

20 days ago16:25

16:25

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH. If you listened to our last spotlight with Dan Klein about a month ago, you already know that this quarter Case IH has given me access to some of their people to learn more about what goes into developing the tractors and equipment that farmers use every day. These spotlight segments are usually farmers, and it just so happens that’s also the case here, Chris Dempsey, like Dan Klein is not only a Case IH employee, but a farmer himself. Today’s episode builds upon what Dan shared about how Case IH stays systematically customer-focused through their Customer Driven Product Design. Chris is going to share more about the integration of technology and iron and how that comes together in the modern Magnum Tractor. Chris Dempsey has spent 12 years with CNH and Case IH in a variety of roles in the technology space spanning dealer technical support, quality, marketing, and product management. Chris is currently responsible for overseeing precision technology integration across CNH’s portfolio of iron products as well as global go to market execution of technology solutions across CNH’s house of brands. And the pride Chris and his colleagues have in Case IH and specifically in the Magnum is very evident when you hear them talk about it. Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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26 days ago45:57

45:57

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Download the Agtech Alchemy Quarterly: https://agtechalchemy.substack.com/p/agtech-alchemy-quarterly-winter2025 GenAI Whitepaper: https://www.rhishipethe.com/genai-in-ag Today's episode features the founding members of Agtech Alchemy. This format is a little different from our normal show. It’s a lot less formal, you’ll hear some jokes and laughter, but really it’s just four guys who all really care about agtech and its ability to improve agriculture in the future. If you’ve been around agtech circles for very long, especially if you’re on LinkedIn, you know all three of our guests today: Walt Duflock is the vice president of Innovation at Western Growers, which represents family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Sachi Desai is with Bayer Crop Science. He has over 20 years of experience in AI and machine learning research, development and application across multiple industries including agriculture. Rishi Pethe has guest hosted this show a number of times. He is the author and publisher of the twice weekly newsletter, Software is Feeding the World. He also just released a whitepaper today which is a practical guide to generative AI and explains how organizations can go past proof of concept phase of these new capabilities. Make sure you go download that. I’ll leave a link for that in the show notes. I will also leave a link in the show notes where you can read the Agtech Alchemy Quarterly, which is what we’re going to talk about in today’s episode. I knew it would be filled with insights, but it surpassed my expectations, and it’s 116 pages long, so obviously we will just barely scratch the surface in today’s episode. Make sure you go read the full digest to understand what’s happening today in agtech. It was really cool to read thought pieces from creators back-to-back in the same document. I started making connections that I don’t think I would have made if I read them independently. If I had to summarize an overall theme for this one, it would be an exploration of if and when technology can be a true competitive advantage. There is a lot of talk of AI, especially generative AI, but the pieces run the gamut. Some of the authors you’ve heard from on this show in the past, like Janette Barnard, Matthew Pryor, Rishi Pethe, and Dan Schultz. Others are household names in agtech thought leadership like Shane Thomas and Walt Duflock. It’s a great mix and I think you’re going to enjoy today’s conversation which serves as a bit of an overview. A quick disclaimer: I will admit that this episode does get a little bit wonky because all four of us like to nerd out about agtech, but but it’s also a lot of fun, so stick with it. I think there are some really important concepts discussed. Then after you listen go read the full digest. Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

Future of Agriculture

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[History of Agriculture] J.R. Simplot: A billion the hard way 33:23

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33:23

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates J.R. Simplot: A billion the hard way by Louie Attebery Simplot company website “During World War II, Jack Simplot’s plants produced thirty-three million pounds of dehydrated potatoes and five million pounds of dehydrated onion to fuel America’s fighting men and women. In the 1960s, he helped McDonald’s chief Ray Kroc turn the french fry into a national staple. In the 1980s, the Idaho farm boy with the eighth grade education played a major role in making the personal computer a household word. And as a new century begins, the company and the man show little sign of resting on the laurels.” That is from the book J.R. Simplot: A Billion the Hard Way by Louie Attebery which tells the incredible life story of J.R. Simplot, more commonly known as Jack Simplot. Today Simplot is a household name for those of us in agribusiness. The diversified global company has business interests in farming, ranching and cattle production, food processing, food brands, phosphate mining, fertilizer manufacturing, and other enterprises related to agriculture. But the humble beginnings it came from and the incredible evolution of the company has a lot of insights for all of us interested in the future of agriculture and is the focus of today’s history of agriculture episode. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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From Commodity Producer to Innovative Brand With Mark Munger of Ocean Mist Farms 39:12

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39:12

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Ocean Mist Farms: https://www.oceanmist.com/ Today’s episode features Mark Munger of Ocean Mist Farms in Castroville, California in the Salinas Valley. Mark shares a story that I think is very relevant to a lot of agriculture production today, all over the world. Although they’ve grown a great business to produce consistent, high quality, affordable, safe, nutritious commodities, they still face challenges. Rising costs, regulations, competition, and consumers whose expectations for convenience have gone up dramatically. These headwinds have propelled the company in the direction of innovation, and Mark is going to share that with us today. For background, Mark Munger is the director of marketing at Ocean Mist Farms, where he has been for the last 2 ½ years. But Mark is definitely not new to the industry - he has worked in fresh produce for almost 40 years, including positions at the Produce Marketing Association, Driscoll’s, 4Earth Farms, and others. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

Future of Agriculture

1
[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment 14:33

6 weeks ago14:33

14:33

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Hello fellow ag nerds. Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH. Dan Klein is the Customer Insights Lead at Case IH and CNH. Dan grew up on a farm in Southwest Wisconsin, where he stays actively involved, working with his brother on the family farm. He holds a bachelor’s degree in mechanical engineering and a master’s in Engineering Management, which have supported his 17-year career at CNH. What I wanted to know from Dan is how a company of their size is incorporating feedback from customers into the design of their machinery. They have a “built by farmers” promise, but how are they actually executing on that? Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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The State of the Farm Economy With David Widmar of Agricultural Economic Insights 42:15

7 weeks ago42:15

42:15

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Agricultural Economic Insights: https://aei.ag/ Today's episode features David Widmar of Agricultural Economic Insights. David first appeared on the show a year ago on episode 399, which ended up being one of my most listened-to episodes of the year. Today, we discuss the current state of the ag economy, the margin squeeze that farmers are facing and where that places us on the economic cycle that commodities tend to follow. We also talk about some key ideas and mental models that David has written about for how to manage risk during this challenging time for the industry. As background, David Widmar is an agricultural economist specializing in ag trends and the farm economy. Through his research, he supports agribusinesses and farmers in their strategic and planning efforts. David’s current work can be found at Agricultural Economic Insights, aei.ag, which he co-founded with Dr. Brent Gloy in 2014. Prior to Agricultural Economic Insights, Mr. Widmar was a researcher with the Department of Agricultural Economics at Purdue University, and served as the economist for the Kansas Department of Agriculture. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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The 'Smartification' of Farm Equipment With Colin Hurd of Mach 40:58

8 weeks ago40:58

40:58

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Mach: https://www.mach.io/ Today’s episode features Colin Hurd who is the CEO of Mach. Colin first appeared on this show back on episode 180 in November of 2019. At that time he had just sold his previous company, Smart Ag, to Raven Industries. Colin continued working for Raven Industries until 2022, when he left and eventually helped to bring together a partnership merger to form Mach. Mach works with Original Equipment Manufacturers (otherwise known as OEMs). These are all of the companies that manufacture equipment, in our context farm equipment. Mach helps these OEMs that want to incorporate autonomy into their products. This again is part of an insight I had at the FIRA USA show, which is that there is a whole emerging industry of companies that exist to service the robotics and automation companies so that they can bring their solutions to farmers. Mach is one of those companies. Also, I’m delighted to have Colin back on the show because he offers such a rich perspective as a technologist with a really deep understanding of agriculture and an accomplished entrepreneur. Colin discusses the current landscape of ag equipment manufacturers, some of the tailwinds and headwinds in bringing more autonomous solutions to the farm, a cool case study of how Mach works with another former podcast guest GUSS Automation, whether or not he thinks Mach can be a big company, and Colin’s predictions for what the future holds for this part of the industry. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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Business Model Innovation in Cattle Feeding With Dr. Kee Jim 55:32

9 weeks ago55:32

55:32

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates Janette Barnard's Prime Future Newsletter: https://primefuture.substack.com/ Future of Agriculture YouTube Channel: https://www.youtube.com/@FutureOfAg Dr. G. Kee Jim is the founding partner of Feedlot Health Management Services Ltd. (FHMS). Dr. Jim’s cattle feeding companies (G.K. Jim Farms, Cattlinc Inc, Silverado Cattle Inc, Taweel Cattle Company Ltd, Korova Feeders Ltd, Diamond Feeders, Quality Beef Producers LP, CanTex Feeders LP, Tierra Blanca Cattle Feeders LP, and Ordway Cattle Feeders LP) are major players in the Canadian and United States cattle industries through ownership of cows, backgrounding cattle, grass cattle, feedlot cattle, and feedlots. In addition, Kee has served on the board of directors of several beef industry groups and as an Adjunct Professor in the Veterinary Medicine and Biomedical Sciences and VERO at Texas A&M University. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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Where Tech Meets Tractor With Joe Miller of CNH 33:08

10 weeks ago33:08

33:08

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates So much of what we talk about on this show comes together in the cab of a tractor to leverage technology and make the best possible decisions for the farm. And I really haven’t spent enough time exploring the innovations surrounding the tractor itself. We take it for granted a little bit, but it really is the hub of a modern farming operation. The Magnum Tractor has been a flagship of the Case IH brand since it debuted in 1987, and Joe does a great job of talking about the work that goes into making this essential piece of equipment the best it can be. Some background on Joe Miller: He grew up on a farm in Rochester, Indiana and has always enjoyed working with equipment from a young age. This led to his current career with CNH which has included business management, new equipment sales, and parts and service sales. Joe has an MBA from the Indiana Kelley School of Business and a masters in ag economics from Purdue. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

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California's Efforts to Lead the Future of Agtech 45:51

11 weeks ago45:51

45:51

Sponsored by Case IH: https://www.caseih.com/ The VINE: https://thevine.io/ Farmhand Ventures: https://www.farmhandventures.com/ The Reservoir: https://www.reservoir.co/ F3 Innovate: https://www.f3innovate.org/ Today you’ll hear from three people: Hannah Johnson, Connie Bowen, and Danny Bernstein. Hannah is the Industry Lead for The VINE at UC Ag and Natural Resources. Connie is the founding general partner at Farmhand Ventures who works with The VINE. Danny is CEO and managing partner at Reservoir, which includes Reservoir Ventures, and nonprofit incubators, Reservoir Farms & Labs, which is what he’ll be talking about today. I attended FIRA-USA this past October to try to better understand what’s happening in ag robotics and automation. What I didn’t expect was to see some really fascinating public-private partnership efforts that I think fill some real needs in agriculture innovation. But as luck would have it, that’s what happened, and so I wanted to put together this episode to highlight it. I think this type of work is critical. Running a farm, doing industry-leading research, growing a startup, all of these things are all-consuming tasks. It really is important to build the connective tissue to empower and fully enable new and lasting innovations in agtech. Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing. For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.…

Future of Agriculture

1
Where is Agriculture Headed in 2025 and Beyond? Insights from 7 Different Ag Podcasts 44:43

12 weeks ago44:43

44:43

Featured Podcast Episodes: David Friedberg on Joining Ohalo Genetics as CEO, Gene Editing Technology, and AgTech Trends by The Modern Acre How Syngenta is Thinking About AI with Feroz Sheikh by Agtech - So What? The Agriculture Economy: How Bad Is It and Where Is It Going? by The Business of Agriculture Coaching Farmers for Profit: Athletes Have Coaches Why Shouldn't You? by Farm4Profit Navigating the De-Commoditization of Ag with Daniel Oh of AgCertain by The Pacesetter Pod A New Direction in Florida Citrus with Benny McLean by Regenerative Agriculture Podcast Emerging Trends in Sustainable Packaging with Max Teplitski and Andrew Stephens by Fresh Takes on Tech Links to other resources mentioned: FoA 395: Where is Agriculture Headed? Insights From Six Different Ag Podcasts 'Biological' Is Not A Category (it's the future of agriculture) The Changing Farm Economy with David Widmar of Agricultural Economic Insights Ask The Ag Economist With Trey Malone, Ph.D. Farm Business Strategy with Kristjan Hebert Implementing a Farm Operating System with Kristjan Hebert The Farm Entrepreneur Mindset with Evan Shout of Maverick Ag Understanding Status Quo Risk in Ag with Jim Schweigert of Gro Alliance Challenging Assumptions About Regenerative Agriculture With John Kempf Why Syngenta Is Investing In Soil Health With Matt Wallenstein…

Future of Agriculture

1
Conservation Agriculture: What Does The Data Say? 49:53

13 weeks ago49:53

49:53

Conservation Technology Information Center: https://www.ctic.org/ Regrow Ag: https://www.regrow.ag/ The Nature Conservancy: https://www.nature.org/en-us/ FoA 248: Regrow Merges Agronomic Insights with Sustainability Metrics Today’s episode is made possible thanks to the support of the Conservation Technology Information Center (CTIC). Formed in 1982 to support the widespread use of economically and environmentally beneficial agricultural systems, CTIC’s mission is to champion, promote and provide information on climate-smart technologies and sustainable agricultural systems that conserve and enhance soil, water, air and wildlife resources and are productive and profitable. Members of this non-profit organization include farmers, policy makers, regulators, academic researchers, agribusiness leaders, conservation group personnel, farm media, and others. It is supported by the U.S. Environmental Protection Agency, USDA Natural Resources Conservation Service, and other public entities. Thank you very much to the Conservation Technology Information Center for supporting agricultural innovation and the Future of Agriculture podcast. All right, now let’s dive into today’s episode. I’m excited for this, because while the content of today’s show are right in our wheelhouse at the data-driven intersection of technology and sustainability, I don’t think I’ve ever had an episode quite like this. We’re not featuring an individual or company, but a collaboration. A group of people who saw a problem in the lack of important information, and came together to make that happen. To tell this story, I’m very pleased to have on the show three guests: Bill Salas who is the chief strategy officer at Regrow, Dave Gustafson, project director at the Conservation Technology Information Center, and Kris Johnson, director of agriculture at The Nature Conservancy. Some brief context here: CTIC, Regrow, and The Nature Conservancy are all partners is bringing together the Observational Tillage Information System, or OpTIS. This is an automated system to map tillage, residue cover, winter cover, and soil health practices using remote sensing data. And before anyone Tweets me concerned about using remote sensing to track on-farm practices, you should know: while OpTIS calculations are performed at the farm-field scale using publicly available data, the privacy of individual producers is fully protected by reporting only spatially-aggregated results at regional and watershed scales. This collaboration has been happening for over 14 years, long before just about anyone was talking about carbon sequestration or climate smart agriculture, so in a lot of ways, this effort was ahead of its time. And it’s a good thing it was, because these data are needed now more than ever. So, I highly recommend you stick around through all of today’s episode, as we talk about the past, present and future of OpTIS, highlight some of the use cases it enables, and talk about the importance of efforts like this for the future of agriculture. And this isn’t just answering the simple question of are farmers doing x practice at not. This data can inform much more nuanced questions, like: Why do farmers employ conservation practice in certain areas vs others? Does this correlate with investments made in those areas? What is the relationship between crop insurance and conservation practices? What is the impact of cover crops and conservation tillage on nutrient runoff or prevent plant acres? How does historic tillage influence current land values? The questions are endless and the more robust and reliable the data gets, the more accurately we can answer them. So I think this stuff is really cool, and extremely important.…

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[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment