The Future Consumer is Omnimodal

Future Commerce

Player FM - Internet Radio Done Right

82 subscribers

Ditambah seven tahun yang lalu

Kandungan disediakan oleh Future Commerce, Phillip Jackson, and Brian Lange. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Commerce, Phillip Jackson, and Brian Lange atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Peak Travel

1
You Can Visit All Seven Continents. But Should You? 26:46

10 days ago26:46

Main Kemudian

Senarai

Suka

Disukai

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

about a year ago 34:03

MP3•Laman utama episod

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!

The New Consumer Journey

Key takeaways:

{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson
{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange
{00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange
{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John Affourtit

Associated Links:

Read our latest report, New Modes: Redefining Personalization in the Age of AI.
Learn more about our partners BigCommerce at bigcommerce.com.
Check out Future Commerce on YouTube
Check out Future Commerce+ for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

555 episod

The Future Consumer is Omnimodal

Future Commerce

82 subscribers

published about a year ago

Kongsi

MP3•Laman utama episod

The New Consumer Journey

Key takeaways:

{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson
{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange
{00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange
{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John Affourtit

Associated Links:

Read our latest report, New Modes: Redefining Personalization in the Age of AI.
Learn more about our partners BigCommerce at bigcommerce.com.
Check out Future Commerce on YouTube
Check out Future Commerce+ for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

555 episod

Semua episod

Future Commerce

1
The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing 35:47

7 days ago35:47

35:47

Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era. Mind Over Mechanism Key takeaways: Positionless is Power: The most innovative organizations won't be flatter—they'll be fluid. Roles dissolve; talent flows where it’s needed. AI Is the New Intern: It drafts, it preps, it gets you started—but the genius still has to come from you. Old Process ≠ New Potential: Layering AI on legacy workflows just speeds up your inefficiency. Control is a Creativity Killer: Let go of silos, turf wars, and micromanagement. The next gen of leaders will trust, not gatekeep. The Kids Are Alright—and in Charge: Within 10 years, new mindsets will lead. Curious, collaborative, and chaos-embracing. [00:04:48]: “Startups get stuff done because you're positionless. One day you're marketing, next day you're writing code. That’s how you beat the big guys—speed and fluidity.” – Pini Yakuel [00:08:03]: “We create the tools, and the tools create us.” – Nick Badminton [00:14:44]: “New tech + old process = expensive old process.” – Nick Badminton [00:11:50]: “Friction is what makes life life.” – Brian Lange Associated Links: Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
The Marketer’s North Star is Myth 1:19:35

9 days ago1:19:35

1:19:35

Brian goes live from Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future and how AI is shaping it. Strive for Epic Key takeaways: [12:25] Lewis Pugh shares how emotional drive and preparation fuel extraordinary feats—like swimming across the North Pole—and what brands can learn from that level of purpose. [20:29] “Epic” vs. “great”: Pugh discusses how to distinguish good work from game-changing campaigns. [33:42] Environmental justice, consumer justice, and the universal value of doing what's right—and what this really means for global brands today. [46:05] DAZN’s Ria Chin-You discusses managing CRM across 200+ markets with a team of nine—and the challenges of scaling personalization with limited resources. [50:48] Integrating GenAI into real-world workflows is still a challenge, especially for resource-strapped teams—but the potential is there. [58:24] Paul O’Shea explains Optimove’s vision for creating “super workers” through native AI integration and simplifying marketers’ jobs. [1:01:08] Cultural nuance is key—global messaging isn’t just about translation, it’s about resonance. [1:07:49] In fast-moving industries like sports, being agile isn’t optional. AI could be the key to real-time, reactive marketing at scale. “Practice until you can’t get it wrong, not until you get it right.” — Lewis Pugh “We need tools that help us scale personalization without sacrificing cultural authenticity.” — Ria Chin-You “AI isn’t replacing you, it’s your new teammate.” — Brian In-Show Mentions: Learn more about Optimove’s positionless marketing platform at Optimove.com/futurecommerce Discover Lewis Pugh’s environmental work at lewispughfoundation.org Find Ria Chin-You’s work via DAZN and LinkedIn Associated Links: Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
TEASER Twizzlers and Tariffs 4:34

10 days ago4:34

4:34

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!…

Future Commerce

1
Reinventing David's Bridal with Kelly Cook 35:16

14 days ago35:16

35:16

Elizabeth Schmidt sits down with Kelly Cook, the new CEO of David’s Bridal, for a deep-dive into one of the most ambitious retail transformations happening today. Kelly is leading the iconic bridal company through its pivot from “aisle to algorithm,” turning tradition on its head while honoring the trust of over 100 million women they've dressed. Kelly shares how David’s is embracing inclusivity, rethinking what a wedding “should” look like, and creating magical moments for every kind of bride. Plus, we get personal stories, heartfelt leadership lessons, and a big-picture look at what the future of weddings might hold (hint: AR headsets and donut walls). 100 Million Brides Later Key takeaways: From Dresses to Data: “Aisle to Algorithm” Is Here: David’s Bridal is now a full-stack media-tech-commerce company. With AI-driven personalization and financial tools like Pearl Pay, they’re reimagining how weddings are planned—and how brides are supported. Wildfang Collab Signals the Future of Weddingwear: Suits, sneakers, ballgowns, cowboy boots—brides today are expressing themselves in radically new ways. The Wildfang partnership reflects David’s commitment to inclusivity and non-traditional celebration. Intimacy, Trust, and a Whole Lot of Emotio: Kelly shares moving stories about the deeply personal nature of helping brides find their look. From stylists trained in body confidence to bell-ringing ceremonies, it’s not just commerce—it’s connection. Data is Power—But You Don’t Need All of It: Under Kelly’s leadership, David’s is cutting through data overwhelm. The new mantra? 65% of the data is enough to make a decision. Insight and action matter more than analysis paralysis. The Future of Weddings Might Be Augmented: Kelly envisions a not-so-distant future where AR and AI are part of the wedding experience—think immersive headsets, projection-mapped dresses, and hyper-personalized storytelling. “We’ve dressed 100 million women. That’s not just a legacy—it’s a privilege that allows us to pivot powerfully into the future.” — Kelly Cook “It’s women choosing to wear cowboy boots instead of a cushion Louboutin—and we love all of it.” — Kelly Cook “We serve anyone who’s in love, no matter who their partner is. If we don’t have what you need, we’ll go get it.” — Kelly Cook “You don’t need 90% of the data to make a decision. You need 65—and a little courage.” — Kelly Cook In-Show Mentions: Read on The Senses: " The Auratic Economy" Associated Links: Order LORE by Future Commerce Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
The New Era of Media with Tasteland 59:15

16 days ago59:15

59:15

Feat. Daisy Alioto & Francis Zierer Daisy Alioto and Francis Zierer of Tasteland join us to talk about what happens when two distinct media brands—Dirt and Creator Spotlight—collide. We explore how podcasting has become a creative extension of newsletters, how parasocial dynamics shape audience building, and what it means to build brand and community in a fractured media landscape. Staying Afloat in the Primordial Soup Key takeaways: The “Anti-Scene” Scene: Today’s creative connections often form organically—through mutual respect and shared ideas, not cliquish gatekeeping—giving rise to an “asynchronous salon” of cultural thinkers. Design and Taste as Cultural Signals: Design choices and curation practices influence perception and build cultural credibility. Building Media That Builds Taste: Tasteland isn’t about telling people what to like—it’s about helping listeners cultivate their own sense of taste, with media that challenges, informs, and inspires. "You can notice the difference in the approach… and I do wonder if the pendulum will swing back to more structured storytelling, like Serial or S-Town . – Daisy "The biggest problem with culture plus business is it's easy for dishonesty to creep in. And that sucks. Who wants to listen to someone with no point of view?" – Daisy "It's like this asynchronous salon of independent figures… where the connections become more connections across them." – Francis "If your media diet becomes a closed loop… you’ve basically traded one algorithm for another. Our job is to help people develop their own taste." – Daisy "I read SIC Weekly like a poem… and just click on two links. It forces you to choose—and that’s what develops taste." – Francis In-Show Mentions: Subscribe to Dirt Subscribe to Creator Spotlight Subscribe to Tasteland Associated Links: Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
Ulta’s Blueprint for Digital Beauty 30:26

17 days ago30:26

30:26

Feat. Josh Friedman Live from Shoptalk Spring in Las Vegas, Phillip and Brian sit down with Josh Friedman, VP of Digital & eCommerce at Ulta Beauty, for an insider look at how one of America’s leading beauty retailers is evolving its digital experience. From launching a curated, invitation-only marketplace to expanding into wellness and enhancing in-app experiences, Josh shares how Ulta is blending personalization, innovation, and culture to deepen customer relationships. If you're in ecommerce or retail, this episode is packed with insights on community, category expansion, and retail media. Extending the Endless Aisle Key takeaways: Curation Over Clutter: Ulta’s invitation-only marketplace prioritizes strategic brand extension over endless assortment, reinforcing its role as a tastemaker rather than a commodity platform. Wellness as a Growth Frontier: Ulta is capitalizing on consumer perception and search behavior to deepen its presence in wellness, positioning beauty and wellbeing as an integrated lifestyle category. Omnichannel Experience, Reinvented: The Ulta app serves as a central digital companion—bridging AR try-ons, real-time inventory, and event discovery to create a seamless, pre- and post-store journey. Community-Led Commerce: Ulta’s growing in-app community fosters peer-to-peer engagement and brand interaction, transforming customer relationships into participatory ecosystems. Tech-Enabled Personalization at Scale: Leveraging Adobe, Miracle, and Databricks, Ulta is advancing real-time personalization, AI-powered merchandising, and a retail media network that integrates seamlessly into its broader ecommerce infrastructure. “We're not going after an endless aisle. We're really just going after an extender.” – Josh Friedman “We want the app to be the destination to have beauty and wellness.” – Josh Friedman “We owe it to our customers to requite them with a personalized experience that’s relevant to them.” – Josh Friedman “Marketplace should be a gateway into experimenting, growing a bit of a business, and becoming a candidate for our physical shelves.” – Josh Friedman “We all have to understand AI-driven commerce as a totally new mode of shopping—it’s not just a new channel.” – Phillip Jackson Associated Links: Order LORE by Future Commerce Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
Gen Z Buys the Vibe, Gen X Pays the Bill 47:25

21 days ago47:25

47:25

Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next chapter in retail. You Can’t Optimize Your Way to A Myth Key takeaways: [02:30] CEO Richard Dixon emphasized Gap’s legacy as a canvas for American culture and its pivot toward digital-first experiences while embracing nostalgia. [08:30] Kevin O'Leary argues that if you're spending $50K/month and not investing in TV (linear and streaming), you're missing out. His brands spend 40% of ad dollars there. [18:00] Accenture outlined 7 dimensions of luxury today —adding experience, innovation, and social value to the classic trio of heritage, exclusivity, and craftsmanship. [30:30] Zadig & Voltaire targets Gen Z —but it's Gen X parents doing the buying. Smart multi-generational strategy in play. [15:20] Thoughtful, non-promotional SMS messages (like a GIF with no CTA) outperformed sales-driven texts in some cases—surprising and powerful. [24:30] The LORE Activation – Future Commerce’s “Book of Lore” pop-up at ShopTalk captured personal brand confessions and created physical artifacts of digital culture. "Gap is a canvas... a portfolio of American brands that shape culture." – Elizabeth quoting Richard Dixon "Any brand spending $50K/month on ads not doing TV is doing it wrong." – Elizabeth quoting Kevin O'Leary “Brighten your customers’ day—don’t just sell. Some of our best SMS responses came from a simple, feel-good GIF.” – Elizabeth "40% of their customer base is Gen Z, but they're actually winning Gen X because the parents are the ones that are buying... To have a brand that can appeal to two completely separate demographics is incredible." – Elizabeth “You have an always-on advertising channel that's just playing ambiently all the time… and that is extraordinarily powerful.” – Phillip "Myths are made when relationships are formed... and this year, ShopTalk feels like a place where those stories begin." – Brian In-Show Mentions: @Art_lust on TikTok Associated Links: Order LORE by Future Commerce Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal 1:16:11

28 days ago1:16:11

1:16:11

The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape. “I Would Sugarcoat This, But You Would Eat That Too” Key takeaways: [00:04:30] The Sperry x Aritzia collaboration is a calculated and strategic flexing of the Aritzia brand to drive traffic by leveraging the resurgence of the boat shoe trend. [00:19:30] The new metric of business health and the future of retail and private equity. [00:44:00] Has SkinnyTok gone too far? [01:02:00] Our heroes of the week: White Lotus and their brand collaborations—authorized and unauthorized—and whoever designed this shirt. [01:05:00] Our villains of the week: Pepsi, for buying Poppi (for $1.7 billion), and the new economic policies and tariff policies that drove Forever 21 and Dollar General out of business. “The average shelf life of a digital skill is roughly 18 months…but I would say it’s 3-6 months.” – Orchid “We know the algorithm is shaping how we think. The crazy part? We’re okay with it.” – Phillip “My TLDR for the next three years? It goes back to business fundamentals. You have to be so diligent about every dollar in and every dollar out and run your business to maximize EBITDA.” – Orchid “Large companies are not in the business of turnaround.” – Orchid “So, Temporarily 21?” – Orchid “Luxury brands think they can raise prices forever. The secondhand market is proving them wrong.” – Phillip In-Show Mentions: @orchidbert on TikTok Sperry x Aritzia collaboration Miu Miu boat shoe I got Severed at Claire’s Associated Links: Preorder your copy of the LORE Journal by Future Commerce Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
TEASER The Measure Your Erection Cult? 2:55

29 days ago2:55

2:55

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!…

Future Commerce

1
Vibecoding Our Way Straight into a Recession 1:07:57

5 weeks ago1:07:57

1:07:57

This week, we are talking Home Depot’s b-hole reminiscent chatbot and vibecoding JD Vance’s face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple’s iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike. The Rise of Butthole Logos Key takeaways: Home Depot's "Magic Apron" and Lowe's "Milo" chatbots launched within hours of each other—proving that every brand now needs an AI assistant, even if they all look the same. AI is speeding towards eliminating websites as we know them—future shopping experiences will be conversations, not catalogs. Apple's recent marketing attempts are wildly out of touch—trends about trends are dead, but nobody told Tim Cook. Are we Pavlov-ing ourselves into using the bathroom at TJMaxx? All signs point to yes Vibe coding is taking over—non-coders can now generate functional apps, proving that AI isn’t just summarizing things anymore—it’s building them from scratch. [00:01:19] “Eenie meenie miney Milo. Home Depot's chatbot looks like a b-hole.” - Phillip [00:55:05] “AI is fundamentally changing the way we interact with software. Convenience is the ultimate aim of technology, and we're just at the beginning of this shift.” - Brian Links: In-show mention: Purchase The Lore Journal In-show mention: Home Depot Chatbot and Press Release In-show mention: TJMaxx Reddit Thread In-show mention: Register for Shoptalk Afterparty Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners! This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp and Keen Decision Systems .…

Future Commerce

1
The Dystopic Future of Social Commerce 58:44

6 weeks ago58:44

58:44

Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know It Key takeaways: [04:00] Lemon Balm Tea’s influencer campaign: Meanwhile, on TikTok, a scripted ad for Lemon Balm Tea sparks hundreds of fake testimonials. How many “highest-paid nutritionists” can there really be? [14:00] Old men yell at the Cloud: Is the internet dead? TikTok, Twitter, and even LinkedIn algorithms are riddled with bots and unchecked scripted influencer marketing. [32:00] The Word of Mouth Index: FC+ and Fairing collaborate on a one-of-a-kind index – available to all FC+ members now. [33:00] eTail recap: Future Commerce’s seven sessions included a keynote from Phillip on time capsules and what they represent for commerce and culture. Brian closed out eTail with three sessions in a row on ___ [35:00] Overheard at eTail: A lot of concern around tariffs, anticipation for Target’s earnings (not looking good), and other fears around national commerce. [45:00] Obvi’s viral organic ad: An Arcads.ai employee brags about the efficacy of a recent Obvi TikTok marketing a weight loss supplement. The 14.1-million view video likely drove over five figures of revenue, but critics claim a lack of legality and raise an important question about AI marketing regulation. “It’s the grossest way to market.” – Brian “Social is bought and paid for and sold.” – Brian “The greatest reach I’ve had on Twitter happened when I left a benign comment on Kieran Culkin’s Oscar speech and thirty people made fun of me.” – Phillip “Cultural production is downstream of commerce and commerce-driven social discourse happening on the internet.” – Phillip “There are two ways people pay attention to things: If they’re funny or if they’re hot.” – Brian In-Show Mentions: Insiders: Alex Greifeld’s The End of Outside Order your copy of LORE Steph Liu on X Word of Mouth Index - designed in partnership with Fairing Barry Hott on X Associated Links: Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
TEASER USPS and Apocalyptic Thinking 2:52

6 weeks ago2:52

2:52

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!…

Future Commerce

1
Biohacking Too Close to the Sun? 38:45

7 weeks ago38:45

38:45

We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs! Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our show wherever you listen to podcasts, subscribe to our weekly newsletters, and join us on Instagram , YouTube , LinkedIn , TikTok , and X . We Almost Never Doubted You, Nike Key takeaways: [:03:00] Howard Lutnick sworn in – twice, for good measure – as Secretary of Commerce. Track his first months in the job, follow our series First 100 Days. [09:00] Nike partners with Kim Kardashian-owned brand, Skims, tapping into a new corner of the activewear market. [25:00] The Los Angeles Project is the latest bold attempt at gene-editing and foresees a future where “life itself is brought under human design.” “There’s so much happening with Lutnick at the helm, and it’s worth keeping an eye on what the expanded responsibilities mean for commerce and beyond.” — Phillip “I think Nike is making good moves. I think they're making smart financial decisions, and they're partnering with the right people.” — Brian “For everything I’ve ever thought about Kim K, she continues to absolutely defy expectations as the ultimate business person.” — Phillip “The first movie studio to get the dragons wins.” — Brian “One company has made pigs with 69 gene edits to make their organs more compatible for human transplants... But are glowing rabbits really where we need to go next?” — Phillip In-Show Mentions: Get your copy of LORE Subscribe! To our newsletters! Our take on fentanyl czars The Senses: I Tried Doji (But It Turned Me Into a Black Man) Wired: Your Next Pet Could Be A Glowing Rabbit Associated Links: Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on X , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

Future Commerce

1
The Mind-to-Market Future is Infinitely Shoppable 1:10:54

8 weeks ago1:10:54

1:10:54

We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party! Think It, And It Will Be Done Key takeaways: [9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce. [15:30] Autonomous Vehicles Will Redesign Commerce: AVs will create massive changes in urban planning, retail, and logistics. [19:00] Amazon’s Next Big Move: The company is now allowing advertisers to drive traffic off-site, signaling its ambition to become the next big search engine. [23:00] Ad Takeover: Everything – even your car’s infotainment screen – eventually becomes a surface for advertisement. [42:00] Klaviyo’s B2C Event: Klaviyo announces Built for B2C livestream event, happening Thursday 2/20. [49:30] Meta Brain: Meta releases research on mind reading via magnetic therapy and AI-assisted analysis. [1:05:00] Heroes and Villains: Phillip and Brian’s biggest winners and losers of the past week in commerce. “Amazon is about to become the biggest search engine for product discovery. Google should be worried.” — Phillip “The Gulf of Fortune, brought to you by Panda Doc.” – Brian “We’ve seen heart rates submitted as evidence, truth serums outlawed by the Geneva Convention. I have to believe that things like this are not Black Mirror, but actual legitimate real things that will be used in positive and negative ways. That to me seems scary.” – Phillip “I think this is going to be a retooling of the way we think.” – Brian In-Show Mentions: Join us at Rivea for the official Adobe x Future Commerce Shoptalk After Party Order LORE by Future Commerce on Metalabel Fortune: Some Jeep owners are being hit with pop-up ads inside their cars. The Age of Agglomeration: Our predictions report from January. Netflix Bites (Good luck finding the menu?) Future Commerce Links: Shop our print products on shop.futurecommerce.com Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners! Commerce shapes the future because Commerce is Culture™ .…

Future Commerce

1
Ecology and The Death of Culture™ 1:33:14

9 weeks ago1:33:14

1:33:14

When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025. The Great ‘Culture Cancel’ of 2025 Key takeaways: [13:30] The Poppi fallout: After being slammed by fans around the globe for an influencer activation, Poppi juggles image repair. [23:00] Poppi vs. Olipop: Controversy doubles the audience. [29:00] Super Bowl LIX: This year’s game was an underwhelming canvas for Kendrick’s victory and Poppi’s brief downfall. [35:00] One of the most impactful ads this year was creator-made, by a Doritos fan. [46:00] Big creative is more accessible now than ever, as displayed by big brands like Liquid Death using small but mighty budgets. [51:00] On this week’s After Dark episode, we unpack Kanye West’s breakdown and public rage against Ye and Shopify. “If you want to get attention, start a war.” – Brian “In the last few years, the NFL has become more participatory.” – Brian Associated Links: Order your copy of LORE by Future Commerce Dan Murphy, SVP of Marketing at Liquid Death on Future Commerce Check out Future Commerce on YouTube Check out Future Commerce+ for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com , or reach out to us on Twitter , Facebook , Instagram , or LinkedIn . We love hearing from our listeners!…

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