Commit and take flight - Anushi Desai, Plant Pops

Fundraising Stories with Female Founders

Anushi Desai started making snacks with popped lotus seeds as a side hustle whilst working as a management consultant at KPMG. She bravely handed in her notice with the “do it now or it might not happen” mentality and a sense of knowing it was time to do something else.

Anushi and her co-founder self-funded to begin with, but as a product-based business, they needed investment early on. VCs offered them money - unusual for a young start-up - but they declined, as it didn’t feel like the right time.

Anushi puts successful fundraising down to changing your internal narrative from ‘Asking for money’ to ‘Investors are welcome to join our journey. I’m offering them something of value’. Like many entrepreneurs, Anushi is always brimming with new ideas and gives tips on how to commit to new things so your ideas are executed.

In this episode you’ll discover…

• How to discover what type of investment you need
• How to change your internal fundraising narrative of ‘asking for money’
• Why you should say it out loud in order to commit to fundraising