You DON'T Need a Niche: How to Build a Multi-Passionate Business That THRIVES

Fully Fearless with Olivia de Sousa

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Hey, if the idea of “finding a niche” and sticking to it forever makes you want to poke a needle in your eye, welcome, you’re my people! 🙌 Let’s rethink this “niche” thing and make it actually work for us, not box us in. [00:00:00] - Intro Does picking one niche for life make you cringe? You’re in the right place – I’ve got a fresh approach. [00:00:20] - Why Niching Down Doesn't Fit for Everyone If you’re multi-passionate (like me), sticking to one “box” can feel like a straightjacket. We have interests, goals, and big dreams – so why pretend we're one-dimensional? [00:01:00] - Who Am I Anyway? Here’s a rundown of all the things I juggle: podcast manager, coach, mum, YouTuber, singer-songwriter, and much more. And guess what? You don’t need to cut any parts of yourself out either. [00:02:00] - The Audience Wants All of You Your audience doesn’t just want one sliver of you. If you love multiple things, there are people out there who resonate with all those sides of you. Trust me on this. [00:02:52] - Not Just Tips and Tricks – Be Real If you’re building a personal brand, you can take your audience on your journey with you. Let them see the real you, not just a bunch of polished “tips.” [00:03:12] - How to Market When You Are Your Niche Look, there are marketing strategies out there that work for some, but if it’s soul-sucking to stick to one focus, I’ll show you a different way. [00:04:00] - It’s About Solving Real Problems What if the key to your brand is simply being you – with all your interests, learning, and growth? It’s by sharing your genuine journey and solutions that you attract your true audience. [00:06:10] - Learning Through Life, Not Books Learn as you go, solve real problems, then turn around and teach it. That’s what makes you relatable. [00:06:58] - My ADHD Revelation I realised I had ADHD not that long ago, and it explained so much. Learning how to work with my brain has been a game-changer. You’re designed this way for a reason – let’s embrace it! [00:07:18] - Your Power Is Being You There’s nothing wrong with the way you’re wired. Embrace every part of yourself, and let that be your niche. Being fully, authentically you is the power. Thanks for hanging out! If this resonated, hit that subscribe button – and check out the links if you’re keen to learn how to share your own message through podcasting.