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Kandungan disediakan oleh Andrei Zinkevich. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrei Zinkevich atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir

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Manage episode 449521510 series 3072965
Kandungan disediakan oleh Andrei Zinkevich. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrei Zinkevich atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.
Join us to learn and discuss:
- 5 step process we use to align marketing & sales with the buying process of our target accounts
⁠- How to recreate the buyer journey - the must have input
- How to define channels and programs to influence the buyer journey
We also covered questions from our community, e.g.:
- What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?
- Top tips for achieving alignment with sales if it is vast and global.
- If you were to start a full funnel marketing org from scratch, what would be the first hire?
- Are there any tools or apps that can help identifying the buyer journey?
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Ucoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

148 episod

Artwork
iconKongsi
 
Manage episode 449521510 series 3072965
Kandungan disediakan oleh Andrei Zinkevich. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrei Zinkevich atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.
Join us to learn and discuss:
- 5 step process we use to align marketing & sales with the buying process of our target accounts
⁠- How to recreate the buyer journey - the must have input
- How to define channels and programs to influence the buyer journey
We also covered questions from our community, e.g.:
- What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?
- Top tips for achieving alignment with sales if it is vast and global.
- If you were to start a full funnel marketing org from scratch, what would be the first hire?
- Are there any tools or apps that can help identifying the buyer journey?
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Ucoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

148 episod

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