Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont

Full-Funnel B2B Marketing Show

Kandungan disediakan oleh Andrei Zinkevich. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrei Zinkevich atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

1+ y ago 48:51

MP3•Laman utama episod

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this video, we're going to show you how both teams should work together to create effective marketing and sales strategies.
By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discuss the different aspects of marketing and sales, and show you how to combine them to create a successful marketing and sales strategy.
Watch this video to learn:
- Executional marketing and sales alignment: examples of joint campaigns
- How to split the responsibilities in the playbook
- How to control playbook's progress
- How to go from one-time campaigns to revenue operations
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

143 episod

#Business #Marketing #Andrei Zinkevich