Wired for Success: Kyle Figueroa on Mastering Contractor Marketing

FreeDive Podcast

In this episode of the FreeDive podcast, we sit down with Kyle Figueroa, the visionary behind Figueroa Electric, to discuss how he's revolutionizing the electrical contracting industry through the power of digital marketing. Kyle shares his journey from traditional electrician to a sought-after expert in luxury home automation, thanks to his innovative use of social media and online marketing tools.
Kyle dives deep into the strategies that have set him apart, from leveraging keywords to mastering platforms like Instagram and Google Ads. He explains how understanding and adapting to the ever-changing digital landscape has not only expanded his business but also positioned him as an all-in-one solution for clients seeking cutting-edge electrical work.
Tune in as Kyle reveals the secrets behind his successful collaborations with other businesses and his approach to time management that balances his thriving business, podcast, and family life. Whether you're an aspiring entrepreneur or a seasoned contractor, Kyle's insights will inspire you to embrace the digital age and elevate your business to new heights.
Follow Kyle Figueroa:

• Instagram: @figueroa_electric_integration
• LinkedIn: Kyle Figueroa
• Podcast: Resilient Roots
• YouTube: Figueroa Electric

Let's connect! Send us a message and say hi.

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1. Wired for Success: Kyle Figueroa on Mastering Contractor Marketing (00:00:00)

2. Kyle's Journey in the Trades and Business (00:01:46)

3. Learning Tools Online to Grow (00:06:44)

4. Creating Content to Rebrand (00:10:31)

5. ROI for Social Media (00:11:59)

6. Creating High Quality Content (00:15:34)

7. Evolving with Social Media Changes (00:17:48)

8. Entrepreneurship Mindset (00:21:41)

9. Collaborating and Networking (00:24:47)

10. Managing Time - Never Say Busy (00:27:51)

11. Advice to Contractors (00:31:32)

12. Staying True to Yourself Not Trends (00:35:36)

13. Contact and Connect with Kyle (00:36:46)