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247: Has your Business Brand Become a Liability? How to Know When It’s Time for a Tune-up with Adam Chaloeicheep

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Manage episode 387742645 series 2897178
Kandungan disediakan oleh Jenny Blake. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jenny Blake atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Has your business brand become stale, perhaps to the point of being a liability? After a few years, especially with major pivots, you may run the risk of losing clients and credibility. Sometimes it’s time for a tune-up and fresh tires, and sometimes, it’s time for a whole new brand engine.

As today’s returning guest, my good friend and part of the team behind the award-winning Free Time brand, recently featured on Behance. Adam Chaloeicheep says, “It’s about building the relationship with your customer. First impressions are really important.”

If you haven’t already, I suggest listening to our previous conversation first, 045: Behind the Free Time Brand with Adam Chaloeicheep, for a foundational overview of how Adam and team think about brand strategy more broadly. Today, we’re diving into how to know when you’re due for a rebrand.

More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.


🌟 3 Key Takeaways

  • Three key signs it’s time to rebrand: your brand is a liability to your business, your business model has shifted and you’re growing out of it, your brand name no longer works
  • Brand therapy: Sometimes it’s hard to let go of attachments to aspects of the old brand or business model. Stay focused on the bigger picture.
  • Tune-up moments: Customers and clients also get really excited to see something new. It reinvigorates interest and can become a moment where you show the world, “We’re still here, we’re still growing, and we’re refreshing and refining and polishing.”


📝 Permission

Be vulnerable; take some risks to put your whole self out there.


Do (or Delegate) This Next

Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?


🔗 Resources Mentioned


📚 Books Mentioned


🎧 Related Episodes

📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/247

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

287 episod

Artwork
iconKongsi
 
Manage episode 387742645 series 2897178
Kandungan disediakan oleh Jenny Blake. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jenny Blake atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Has your business brand become stale, perhaps to the point of being a liability? After a few years, especially with major pivots, you may run the risk of losing clients and credibility. Sometimes it’s time for a tune-up and fresh tires, and sometimes, it’s time for a whole new brand engine.

As today’s returning guest, my good friend and part of the team behind the award-winning Free Time brand, recently featured on Behance. Adam Chaloeicheep says, “It’s about building the relationship with your customer. First impressions are really important.”

If you haven’t already, I suggest listening to our previous conversation first, 045: Behind the Free Time Brand with Adam Chaloeicheep, for a foundational overview of how Adam and team think about brand strategy more broadly. Today, we’re diving into how to know when you’re due for a rebrand.

More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.


🌟 3 Key Takeaways

  • Three key signs it’s time to rebrand: your brand is a liability to your business, your business model has shifted and you’re growing out of it, your brand name no longer works
  • Brand therapy: Sometimes it’s hard to let go of attachments to aspects of the old brand or business model. Stay focused on the bigger picture.
  • Tune-up moments: Customers and clients also get really excited to see something new. It reinvigorates interest and can become a moment where you show the world, “We’re still here, we’re still growing, and we’re refreshing and refining and polishing.”


📝 Permission

Be vulnerable; take some risks to put your whole self out there.


Do (or Delegate) This Next

Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?


🔗 Resources Mentioned


📚 Books Mentioned


🎧 Related Episodes

📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/247

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

287 episod

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