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How products go viral and scale to millions of users – with Vincent McPhillip from Knomad
Manage episode 389661934 series 3398202
Kandungan disediakan oleh Jeff Durso. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeff Durso atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
We’ve all seen products over the years that fizzle out or go sideways – and other products in the same category that achieve explosive growth and quickly scale to millions
Likewise, we’ve seen companies enter red oceans with tons of competitors – only to quickly go viral there and dominate. Google did this in the crowded search space of 1998. Facebook did this to Myspace.
But – how do they pull this off?
I’m so excited to bring you today’s guest – Vince McPhillip.
A trained social scientist and entrepreneur, he’s spent his career thinking about how to design for massive virality.
And he’s already done it once, launching the Pi network to over 3 million users during his tenure – and over 45 million users at its peak.
Now he’s at it again with Knomad – tackling one of humanity’s longest standing challenges – trust.
LinkedIn provided a huge breakthrough to the space back in 2003 – but has been about as innovative as a snail since then, and may have set itself up for a Myspace moment of its own.
Vince and I had a fascinating discussion about what goes into the DNA of products to make them go viral – and I hope you enjoy it as much as I did as you hear his plans for launching Knomad.
Links:
Knomad: https://knomad.io/
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