Meet Dawn Anderson - Talking Digital, Search, Current Affairs and Her Inspiring Journey

Fly High Media Talks

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.

In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.

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Timestamps

0:02:51 Dawn's secret project

0:04:22 How businesses and consumer buying habits have changed during COVID

0:07:06 Thoughts on why businesses don't want to go online

0:07:44 Primark not adapting to digital

0:11:49 How have Google handled displaying reliable information during COVID?

0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries?

0:27:16 Should tabloids journalists go through better training to ensure correct information?

0:37:35 Dawn's SEO journey from the very beginning

0:55:44 Google SEO is not manipulation.

0:59:50 "The Best Backlink Is The Link That You Didn't Expect To Get"

1:02:29 Lecturing at Manchester Metropolitan University (MMU), speaking at conferences and running a business

1:05:59 Is university worth it if you want to work in marketing?

1:19:36 What can you do to your website to help with voice search queries?

1:27:40 Actionable steps for WordPress websites to improve schema markup data

1:30:51 Will ads overtake organic results in voice search results?

1:34:33 How to meet users informational needs

1:38:37 Actionable keyword research strategies

1:41:07 What is the relationship between social and search?

1:43:18 What is the definition of information retrieval?

1:49:35 Dawn's thoughts on the future of search

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Dawn's Twitter: https://twitter.com/dawnieando

Dawn's LinkedIn: https://www.linkedin.com/in/msdawnanderson/

Dawn's Website: https://bertey.com/

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About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. ——————————

Agency Website: https://www.flyhighmedia.co.uk

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